This is the fragrance moodboard you’ve been waiting for!

Are you looking for a signature scent? Or a birthday present for that friend who is so obsessed with fragrances? Or maybe you’re trying to get into perfumes but don’t know where to start? Fragrance mood boarding is here to help! You get to express your individuality and enhance your well-being in a deeply personal way. Welcome to a world where your perfume choices are as dynamic and varied as your emotions, turning everyday moments into something truly special.

Image via Kamila Aubre

Here, we’ll explore a scent’s profound impact on our emotions and well-being, offering insights on navigating the vast world of perfumery to find scents that resonate with your unique personality and lifestyle.


Dolce Sheriff via Instagram

You’re probably wondering, how perfume affects our wellbeing? Our sense of smell is intricately connected to the limbic system in our brain, the seat of our emotions and memories. This is why certain scents can transport us back to a cherished moment or instantly uplift our spirits. For example, the aroma of lavender is renowned for its calming effects, promoting relaxation and stress reduction.

In contrast, refreshing citrus notes can uplift and energise, enhancing focus and productivity, scents can play a profound role in our memory formation. The olfactory bulb, responsible for processing scent information, is closely connected to the hippocampus and amygdala—brain regions involved in memory and emotion. This explains why a particular perfume can evoke nostalgia or transport us back to a cherished moment from our past.

Image via Jo Malone

How to choose the right fragrance

To identify different mood categories and select suitable perfumes, you need to understand the characteristics of specific scent families and notes that align with various emotional states. Here’s a guide that can help:

When you want to feel energised

  • Look for fragrances with vibrant citrus notes such as lemon, orange, or grapefruit. Citrus scents are refreshing and stimulating, perfect for boosting energy levels.

  • Consider green and herbal notes like mint, basil, or green tea, which can also impart a sense of freshness and vitality.

When you want to feel relaxed

  • Opt for soothing floral notes like lavender, chamomile, or jasmine. These scents are known for their calming and relaxing properties, which make them ideal for unwinding after a long day.

  • Warm and comforting notes such as vanilla, sandalwood, or musk can promote a sense of tranquillity and relaxation.

To get romantic

  • Choose fragrances with sensual and alluring notes such as rose, ylang-ylang, or patchouli. These scents evoke passion and intimacy, setting a romantic ambience.

  • Explore oriental and spicy notes like cinnamon, amber, or vanilla, which add depth and warmth to romantic perfumes.

When you want to feel confident

  • You’re looking for bold and assertive notes that evoke strength and assertiveness, perfect for moments when you need an extra boost of confidence and presence.

  • Spicy notes such as black pepper or cardamom and woody scents of leather, oud, or tobacco can also add a confident edge.

When you want to feel sophisticated

  • Your best bet are scents that exude elegance and class, making them ideal for formal events and occasions where you want to make a lasting impression.

  • Look for refined notes such as iris, violet, or peony. Powdery notes like heliotrope or tonka bean add a sophisticated touch.

Image via Mstantrum

Tips for assembling a versatile perfume collection

  • Understand your preferences: Identify your favourite fragrance families and note categories based on personal tastes and desired moods, as explained above.
  • Seasonal variation: For spring/summer, you may want light and floral scents for an airy vibe, while fall/winter calls for rich, spicy scents for a cosy feel.
  • Day-to-night transition: You want versatile perfumes that transition seamlessly from day to evening. This is a simple and cost-effective way to always smell great.
  • Activity-specific scents: You can choose scents tailored to activities, such as fresh for workouts and elegant for formal events.
  • Sample and test: Experiment with samples before committing to full-size bottles.
  • Invest in quality basics: Select timeless perfumes from reputable brands known for their longevity.
  • Rotate and refresh: Regularly rotate and refresh your collection to avoid olfactory fatigue.


Embrace the journey of fragrance mood boarding to create a curated scent wardrobe that reflects your personality, uplifts your mood, and leaves a lasting impression wherever you go. Let the transformative power of scent elevate your experiences and inspire a deeper connection with yourself and the world around you.


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