Dries Van Noten’s exit marks the end of an era

Dries Van Noten, the revered creative director of his eponymous fashion label, announced his impending departure in a heartfelt letter addressed to fashion editors. The news sparks both anticipation and reflection as the brand prepares for a major transition under the ownership of Spanish fragrance giant Puig.

Dries Van Noten To Step Down as Creative Director | BoF

In his poignant letter, Van Noten candidly expressed his desire to refocus his energies on personal pursuits that have long been sidelined by the demands of running a globally successful fashion empire. His words resonate with a sense of renewal and evolution, highlighting the importance of paving the way for emerging talents to leave their mark on the brand’s storied legacy.

Established in 1986, the Dries Van Noten label has been synonymous with innovation and sophistication, cementing its status as a trailblazer in the world of fashion for nearly four decades. As one of the esteemed “Antwerp Six,” comprised of Marina Yee, Ann Demeulemeester, Dirk Van Saene, Walter Van Beirendonck, and Dirk Bikkembergs, with an honorary mention of Martin Margiela, Dries Van Noten has played a pivotal role in shaping style and design in contemporary fashion with his detailed use of luxurious print fabrication, rich embroidery, and considered accessorising. I grew to love and admire Van Noten through the excellent eyes of one of his greatest admirers, a fashion treasure in her own right, Amanda Murray, who endearingly refers to Van Noten as “Papa Dries.”

Dries Van Noten SS24: un mix-and-match di capi formali e sportivi – Gilt Magazine

With Van Noten’s final menswear collection set to debut in June, the fashion world eagerly awaits the unveiling of his parting masterpiece.

Yet, amid the bittersweet farewell to a fashion icon, the house faces the formidable task of identifying a worthy successor to carry the torch forward, one who can striking a delicate balance between preserving the essence of the brand’s heritage and ushering in a new era of innovation and allure. As the search for Van Noten’s successor unfolds, I am excited to witness the dawn of a new era for a remarkable house such as Dries Van Noten.

It would be most interesting to see the consideration and imputation of Van Noten’s considerations in a successor. Against the backdrop of the times, where fashion seems to be playing a game of musical chairs of succession, which seems only to find men worthy to ascend, in an industry flooded with talented and innovative women, it would be remarkable, groundbreaking even, were a woman to emerge as the successor to the inestimable talent of the man, Dries Van Noten.


  • Efua

    Efua Claire Jobi-Taiwo is the fashion and beauty editor at Marie Claire Nigeria. She is passionate about the future of fashion in Nigeria and believes the right outfit can transform the mind and spirit of anybody. She is an excellent event host, mediator and public speaker. She is hopeful to build a beautiful life by God's grace. She is married with a beautiful son and lives in Lagos, Nigeria.

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