The power of red lipstick: A beauty writer’s guide to finding your signature shade

One swipe of red lipstick, and suddenly, you’re the main character.

Red lipsticks are iconic. The shade of queens, screen sirens, and every woman who wants to feel like that girl. Cleopatra popularly used crushed beetles to create red dyes for her lips(talk about dedication!), Marilyn Monroe made it iconic, and Rihanna built an empire around it. But the real challenge? Finding your perfect red lipstick! Not all red lipsticks are created equal—one swipe can make you feel unstoppable, while the wrong one can leave you questioning your beauty choices.

The ultimate red lipstick depends on three key factors: your undertone, your preferred finish, and, most importantly, attitude. Let’s break it down.

Cool, warm, or neutral? How to find your shade

Amina Muaddi wearing glossy red lips with dark lip liner via @aminamuaddi on Instagram.
Amina Muaddi wearing glossy red lips with dark lip liner via @aminamuaddi on Instagram

If red lipsticks have ever felt wrong or off on you, there’s a high chance that the undertone was the culprit. Here’s how to crack the code:

Cool-toned red lipsticks 

Slick Woods wearing the Fenty Beauty The MVP red lipstick in its bold, vibrant red shade via Fentybeauty.com
Slick Woods wearing Fenty Beauty The MVP red lipstick via Fentybeauty.com

If your skin has pink or blue undertones, blue-based reds work best. Think MAC Ruby Woo, Fenty Beauty The MVP, or Chanel Pirate—these shades brighten your complexion and make your teeth look whiter. An instant win!

Warm-toned red lipsticks

Warm-toned red lipstick in a luxurious tube in the shade Mark Of A Kiss. via Charlottetilbury.com
Warm-toned red lipstick in the shade Mark Of A Kiss via CharlotteTilbury.com

Golden, olive, or yellow undertones? Go for orange-red or brick-red. Charlotte Tilbury red lipstick in the shade Mark Of A Kiss and Pat McGrath’s Elson 2 will make your complexion pop.

Neutral red lipsticks 

Neutral-toned red lipstick in the shade Carina’s Love in an elegant tube via CharlotteTilbury.com
Neutral-toned red lipstick in shade Carina’s Love via CharlotteTilbury.com

If both gold and silver jewellery flatter you equally, congratulations—you can pull off any red shade. Dior’s 999 and Lisa Eldridge’s Velvet Ribbon are your new best friends.

Still unsure about your undertone? Check your wrist. Blue or purple veins mean cool-toned, green means warm-toned, and a mix means you’re neutral.

Matte, satin, or glossy? Picking your power finish

Now that you’ve found your perfect shade, let’s talk about texture. This is vital because your red lipstick’s finish sets the entire vibe:

Matte reds

Kilian Le Rouge red lipstick in the shade Intoxicated Rouge via Sephora.com
Kilian Le Rouge red lipstick in the shade Intoxicated Rouge via Sephora.com

Bold, long-wearing, and unapologetic. Perfect for when you need your lip colour to survive meetings, cocktails, and questionable decisions. Try Charlotte Tilbury Red Carpet Red or  Kilian Le Rouge red lipstick in the shade Intoxicated Rouge.

Satin reds

Satin red lipstick with a smooth, luxurious finish in the shade R21 Rouge via YSLbeauty.com
Satin Red lipstick in the shade R21 Rouge via YSLbeauty.com

Sophisticated, polished and pure old-Hollywood glam. If you love a rich, classic feel, Chanel Rouge Allure or Lancôme L’Absolu Rouge are must-haves.

Glossy reds

Heat Holographic lipstick with a high-shine finish via Queencosmetics.com
Heat Holographic lipstick via Queencosmetics.com

Playful, flirty, and effortless. For a “just-bitten” look, YSL Rouge Volupté Shine or Dior Lip Glow in Red provides a fresh, easy glam.

Pro tip: A red lip liner keeps everything sharp and in place because nothing kills a power move faster than lipstick on your teeth.

When to wear red lipsticks? Always. But also…

Rihanna rocking a bold matte red lipstick via @badgirlriri on Instagram 
Rihanna wearing Fenty Beauty’s MVP red lipstick via @badgirlriri on Instagram

You don’t need a special occasion to wear red lipstick, but if you’re looking for the right match for your day (or night), here’s your cheat sheet:

For work: A soft matte or satin red says, “I’m in charge, and I know it.” Charlotte Tilbury’s Walk of No Shame transitions effortlessly from boardroom to happy-hour.

For a night out: Go bold or go home. Fenty Beauty’s Uncensored and MAC’s Russian Red guarantee attention.

For casual days: A sheer, balmy red is the low-effort, high-impact move. Glossier’s Generation G in Zip nails the  “red lipstick, but makes it chill” mood.

For special events: For special events requiring drama, reach for a deep, vampy red like Guerlain’s Rouge G.

The real secret? Red lipstick is never too much. Pair it with denim and a white tee for effortless cool or swipe it on when you need to pick-me-up. It’s magic in a tube.

Black woman wearing warm-toned red lipstick from Pound Cake, exuding confidence via Marieclaire.com
Black woman rocking warm-toned lipstick from Pound Cake via MarieCaire.com

Red lips isn’t just makeup–It’s a mindset, and a power move. It’s for the woman who enters a room like she owns it, silently turning heads. The best red lipsticks aren’t about trends or rules but how they make you feel.

Maybe your power red is a deep oxblood. Maybe it’s a fiery scarlet. Maybe it’s a barely-there tint that adds just a hint of colour. When you find “the one”, you’ll know.

Swipe it on. Stand tall. Own the room.

Author

  • Meet Oshorena, fashion-forward and redefining style one trend at a time. Oshorena brings a fresh perspective to the world of fashion and beauty writing, infusing her work with youthful energy and an unapologetic love for all things stylish. From dissecting the latest runway looks to uncovering hidden gems in the world of skincare, she's your go-to guide for navigating the ever-evolving landscape of fashion and beauty.

    View all posts Fashion & Beauty Writer
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