“Glowing through your 30s: A holistic guide to radiant skin and self-confidence.”

Entering your 30s is a remarkable milestone filled with emotions and society’s reminders about the future, ageing, and the loss of youth. Amidst these contemplations, your 30s can also bring hope for new beginnings, stability, and fulfilling life goals like buying your first car, growing your business, or starting a family. As you embrace this exciting phase of life, it’s crucial to prioritise one thing- your skin. 

Paying attention to skincare in your 30s ensures your skin reflects the optimism and vibrancy that this age can bring. This is the decade where your skin’s needs start to shift. It is necessary to understand these changes to maintain the glow and confidence that makes you shine from the inside out.

Having healthy and radiant skin elevates your fashion and beauty choices, making them more impactful. Self-confidence is the ultimate accessory, fostered by self-care, a solid skincare routine, and a touch of personal style.

Let’s dive into this article and unearth skincare secrets that’ll leave your skin singing joyfully. But that’s not all – we’ll explore a holistic approach to self-care and confidence-building because you deserve to shine inside and out. Ready to embark on this journey to radiant skin and unstoppable confidence? Let’s get started!

What happens to your skin in your 30s

Skincare in your 30s
Photo- Leighann Blackwood via Unsplash

As you enter your 30s, your skin embarks on a new adventure, and it’s crucial to understand this journey. Why? Comprehending these changes is the first step toward crafting a tailored skincare routine that can tackle the common challenges that might pop up. So, what are these challenges, you ask? Let’s uncover them together:

  • Fine Lines and Wrinkles: You might have heard them called expression lines, and they’re the souvenirs of your many facial expressions and sunny adventures over the years. Typically, you’ll spot them around your eyes and mouth.
  • Hyperpigmentation: Think of these as little souvenirs from the sun and hormonal shifts – those slightly darker patches or spots on your skin.
  • Loss of Volume: As the years pass, our collagen production takes a bit of a nap, which can result in a subtle flattening of the mid-face area.
  • Duller Complexion: Your skin’s cell turnover tends to slow down a bit, and those pesky dead skin cells can accumulate on the surface, potentially causing a dip in moisture levels.
  • Thinner Skin: Aging often results in lighter, more delicate skin, which can become susceptible to damage.
  • Dryness and Irritation: Dryness can become more common, occasionally causing irritation and sensitivity due to reduced oil production.
  • Dark Spots: Areas of hyperpigmentation, often called age spots, can become more prominent. They usually result from sun exposure and can be exacerbated by hormonal fluctuations.

These transformations are an intrinsic aspect of the ageing process, influenced by genetics, lifestyle choices, and environmental factors. Although they might appear formidable, you can effectively manage these changes with the correct skincare practices. Now, let’s delve into some tips to tackle these challenges head-on.

How to take care of your skin in your 30s

skincare in your 30s
Photo- Ron Lach

Visit a Dermatologist or Skin Expert:

Reaching out to a dermatologist or skincare expert offers personalised guidance and treatment options. These professionals are equipped to comprehensively address your skin concerns and provide tailored solutions for your unique needs.

Proper Cleansing:

A crucial initial step in your skincare routine is adequate cleansing. It effectively rids your skin of dirt, makeup, and environmental impurities while preventing clogged pores and breakouts. This sets the stage for other skincare products to work their magic on a fresh, clean canvas.


Exfoliation is vital in maintaining a healthy complexion by effectively removing dead skin cells and promoting healthy cell turnover. This essential step fights dullness enhances skin texture, and even reduces fine lines’ visibility. However, it’s necessary to strike a balance and avoid over-exfoliation. Exfoliating two to three times a week is recommended for those with oily or normal skin.

In contrast, individuals with dry skin should limit exfoliation to once a week or every other week for optimal results.


Keeping your skin well-hydrated through moisturising is a cornerstone of a healthy skincare routine. It’s the key to preventing dryness and irritation, ensuring your skin remains soft, supple, and less susceptible to the formation of fine lines. This practice is your ticket to maintaining a youthful, radiant complexion.

Apply Sunscreen:

Shielding your skin from the sun’s harmful UV rays is a non-negotiable in your skincare routine. These rays are the primary culprits behind premature signs of ageing, including dark spots and wrinkles. By consistently applying sunscreen, you’re safeguarding your skin from these concerns, maintaining an even skin tone, and preserving your skin’s youthful vitality. So, consider sunscreen your best friend in the fight against premature ageing.

Use Serums (Vitamin C and Retinoids):

Antioxidants like these shield the skin from free radical damage caused by environmental factors. Vitamin C serums provide antioxidant protection, brightening the skin and boosting collagen production, while Retinoids stimulate cell turnover and reduce the appearance of wrinkles. These potent serums address hyperpigmentation and fine lines and promote a more vibrant complexion.

Invest in a good Eye Cream:

Not usually in a primary skin care product list, eye creams target delicate eye area concerns, such as puffiness and dark circles. Brightening and rejuvenating the eyes help you appear more awake and active.

Don’t forget your Facials:

There are few things more relaxing than a good facial session. Professional facial treatments offer tailored solutions to specific skin concerns. Facials significantly improve skin texture and contribute to your overall skin health. 

Streamline Your Routine:

If your skin gets overly irritated, flushed or red most of the time, this is for you. Simplifying your skincare routine reduces the risk of irritation often associated with the overuse of products. A streamlined routine is more manageable and sustainable, ensuring consistent and effective care for your skin.

Improve your lifestyle:

Besides your skincare routine, several other factors profoundly impact your skin’s health. These include diet, hydration, sleep, and stress management. A balanced diet rich in antioxidants, vitamins, and minerals will improve your skin’s overall health. Adequate hydration keeps your skin moisturised from within, while quality sleep allows your body to rejuvenate and repair itself. Stress management techniques, such as mindfulness and relaxation exercises, significantly reduce the risk of stress-related skin issues. Combined with the proper skincare routine, these lifestyle adjustments ensure your skin remains radiant and healthy throughout your 30s and beyond.

Confidence is self-care

Photo by Anna Shvets

Navigating the endless anti-ageing discussions and products that often come with empty promises can be pretty exhausting, especially when you’re in your 30s. However, it’s crucial to remember that ageing is a natural and beautiful phenomenon. It’s a journey that brings with it unique beauty and character to our evolving skin.

Confidence becomes your most radiant accessory in this transformative decade, and self-care is your steadfast companion. The dynamic relationship between skincare and self-confidence is profoundly impactful.

In your 30s, skincare extends beyond mere aesthetics. It becomes a profound connection with yourself. Every step in your skincare routine transforms into an act of self-love, a cherished moment to acknowledge and celebrate your skin’s remarkable resilience and adaptability.

Daily skincare rituals and mindfulness techniques will bolster your confidence and reinforce a positive self-image. It’s essential to acknowledge that beauty in your 30s isn’t about erasing the years; it’s about celebrating the experiences that brought you here. Your skin tells a story— embrace it with pride. Doing so enhances your skin’s health while radiating a self-assuredness that complements your sophisticated style choices.

Every woman’s journey to embrace her skin and build confidence is a unique and inspiring story. We’d absolutely love to hear about your experiences and insights, too! Share your skincare tips, confidence-boosting moments, or any questions. Let’s make this a vibrant conversation where we can all learn and grow together.


  • Omotola Saba

    Hi, Omotola here, the human form of the 100 Emoji and the fashion and beauty writer at Marie Claire Nigeria. She started writing for fun and merged it with her love for fashion, and beauty. She's mostly at home, picking up yet another new hobby, scrolling through pinterest, laughing with her family or at dad jokes, or sleeping.

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