Breathe In marked a new chapter for Beguile. They’re here to reshape Nigeria’s beauty landscape by placing community, wellness, and authentic connection at its core.
At Beguile, the brand’s mission extends beyond creating perfumes. It actively commits to shaping a community with authentic connections, sharing healthier ways to enjoy beauty. This commitment drove the organisation of “Breathe In Beguile,” an event that successfully brought together influencers, fragrance lovers, creators, and long-time customers. The event’s goal was clear: to bring people together to breathe, relax, discover scents, and experience beauty in a new, unforgettable way.
While many beauty brands focus solely on transactions, Beguile by Omaa recognises a deeper truth: Nigerians want to belong to something meaningful. They seek out brands that reflect their values, celebrate their individuality, and create spaces where they feel seen and valued. The “Breathe In” event embodied this philosophy from start to finish. This is how the day unfolded:
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Resting and recentring with Pilates and affirmations
The event kicked off with Pilates and affirmations classes, designed to help attendees relax, breathe, and centre themselves before diving into the world of fragrance. Pilates helped everyone loosen up and feel more present. Similarly, the affirmations reset participants’ minds, connected them with their inner confidence, and prepared them for the rest of the event.
Decoding desire with Yetty Classy
The masterclass with Yetty Classy, a long-time favourite fragrance creator of the brand, led guests through an insightful session. She thoroughly explained the notes and personalities of each Beguile perfume. Through this education, many attendees discovered the specific scent that fits their mood, way of life, and personal style, gaining a clearer understanding of what makes each Beguile perfume stand out
Curated comfort through wellness and gifts
Every detail of the “Breathe In” event showcased careful curation, ensuring guests felt valued and cared for. Following the classes, attendees received generous gifts, including Beguile tote bags. The event also featured a dedicated hydration bar that offered water, matcha, boba tea, fresh juices, and shots. These refreshments kept guests revitalised throughout the day, reinforcing Beguile’s deep commitment to wellness and self-care. They were able to engrave their perfume bottles at the live engraving station.
A true sensory immersion
The event provided a selection of tasty foods for guests to enjoy while they explored the various activation spots. Additionally, a claw machine offered attendees the chance to win extra gifts, injecting an element of playfulness and nostalgia into the day. Finally, guests immersed themselves in the scents, fully experiencing and understanding the full character of each Beguile perfume.
The vision continues
Beguile intends for every user to always retain a memory and a lifestyle message from their experience. The “Breathe In” event is only the beginning of that vision. Indeed, the event was not a random brand meeting; it was a clear statement that Beguile plans to take over Nigeria’s beauty space by placing community, wellness, and authentic connection at the heart of everything it does. Individuals who seek to smell luxuriously good, feel confident, and belong to something bigger will find that Beguile by Omaa offers that essential community.
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