Mielle Organics, founded by Monique Roddriguez in 2014, quickly gained traction in the black hair care community for its commitment to creating high-quality products tailored for natural hair. The brand’s popularity soared after its Rosemary & Mint Scalp & Hair Strengthening Oil launched in 2022. Touted as a miracle product for hair growth and scalp health, the oil became an overnight sensation, with users praising its ability to promote hair growth, stimulate growth, strengthen strands, and maintain scalp health.
@ivyrichardson_ The best scalp oil for longer & thicker hair 👩🏾🦱 #mielleorganics #miellehairoil #miellehairproducts #miellerosemarymintoil #scalpoil #type4hair #type4naturalhair #hairoil #blackgirlmagic #blackgirltiktok
Glowing reviews on social media fuelled its popularity, and the product became a staple in many Black women’s hair care routines almost immediately after its release. However, the sentiment began to shift recently after several users claimed that the same Rosemary & Mint Oil was now causing severe hair loss and scalp irritation. The backlash gained momentum as TikTok users went viral with complaints about experiencing clumps of hair falling out after using the oil.
Social media backlash
@laura_beautycoach This is HUGEEEEEE!!!! Next we need all victims to join my Beauty Box Discord so we can get this class action suit going asap!!! I think we might need a series for this one so let’s just call this my disclaimer video. Cancel Culture it’s GO TIME!!! #mielleviolation #miellelawsuit #mielleorganics #miellestrengtheningshampoo #cancelculture #hairloss #diethanolamine
♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound
The controversy surrounding Mielle Organics has intensified significantly on social media. Influencers and users have voiced strong criticisms, with many alleging adverse effects from the brand’s products. One prominent voice in the discussion is Laura, a licensed cosmetologist on TikTok, who has publicly criticised Mielle’s founder, Monique Rodriguez, for allegedly “selling out” after the brand’s acquisition by Procter & Gamble (P&G). Laura reported a surge in messages from people experiencing hair loss and scalp irritation, which she attributes to Mielle products.
The backlash has also highlighted broader concerns about the brand’s shift in focus. Critics argue that the partnership with P&G may have compromised Mielle’s original values and product integrity. Some users feel that the acquisition signals a move towards a more commercial approach, potentially neglecting the brand’s commitment to its core consumer base.
The controversy has sparked accusations of Mielle participating in “Black hair tax,” a term used to describe the higher pricing of products for black hair compared to those for other hair types. The perception that Mielle’s products are now being marketed to a broader audience, including white consumers, has further fuelled discontent among long-time supporters who feel the brand may have lost touch with its roots.
The P&G partnership and misconceptions
In response to the backlash, the founder, Rodriguez, took to Instagram on September 8, 2024, to shed some light on the situation. She explained that partnering with Procter & Gamble (P&G) was intended to help Mielle Organics reach a global audience and enhance its presence in the beauty industry. Rodriguez highlighted several positive outcomes of the partnership, such as increased support for HBCU sports teams (Historically Black Colleges and Universities) and collaboration with the WNBA (Women’s National Basketball Association).
Rodriguez firmly refuted claims of formula changes, assuring consumers that the product’s ingredients have remained unchanged since 2019. She encouraged consumers to compare the ingredients of current products with those from 2019 to verify that no changes have been made. She also reassured customers that the brand remains committed to the quality and integrity of its products.
Legal trouble: Proposition 65 violation
@bethanymhrndz I THOUGHT I WAS TRIPPING #mielleorganics #lawsuit #hairloss #fyp #curlyhairproducts #trending
Further fuelling the controversy, Mielle Organics was accused of violating California’s Proposition 65 by failing to warn consumers about the presence of chemicals linked to cancer, congenital disabilities, or reproductive harm. A tweet highlighted concerns about Mielle’s compliance, stating, “Not the lady that owned Mielle Organics being sued for violating Prop 65 and not disclosing they have a cancer-causing chemical in their product.”
Proposition 65 ensures consumers are informed about potential risks associated with product use. Failure to disclose such information can lead to significant legal and financial repercussions for companies.
Public response and future implications
The public’s response has been intense and multifaceted, reflecting concern, frustration, and scepticism. Social media has been flooded with personal testimonies and critical commentary, heightening the pressure on Mielle Organics to address the issues. The allegations of hair loss and scalp irritation have sparked widespread speculation about the possibility of a class action lawsuit, given the number of reported adverse reactions and the high-profile nature of the brand.
A call for transparency and trust
As Mielle Organics navigates this tumultuous period, the brand faces a crucial challenge: restoring consumer trust and addressing the concerns raised by its loyal customer base. Ensuring transparency and accountability will be key to regaining its reputation and reaffirming its commitment to the values that originally endeared it to its community. The outcome of the legal and public relations fallout will likely shape the brand’s and its founder’s future trajectory and likely influence broader perceptions of corporate responsibility within the beauty industry.
What to do if you notice changes
If you experience any unexpected changes or issues with your hair or scalp after using a product, consider the following steps:
- Stop using the product: Discontinue use immediately to prevent further irritation or damage.
- Document the issue: Take note of any symptoms, including when they started and any other products or changes in your routine.
- Consult a professional: Reach out to a dermatologist or healthcare provider to discuss your symptoms and get personalised advice.
- Contact the brand: Report your experience to the brand’s customer service for assistance and to contribute to their awareness of potential issues.
- Stay informed: Keep an eye on any updates or recalls from the brand and follow any advice or warnings issued.
