Skincare’s iconic product gets a major upgrade—and it’s absolutely amazing!

The Ordinary Hyaluronic Acid 2% + B5 stands out as one of the most revolutionary skincare products in recent years. This hydrating formula has become a staple in skincare routines worldwide, and has significantly contributed to what we, at Marie Claire, call the “ingredient education revolution.”

In recent years, there has been a growing desire to understand skincare products more deeply. We want to know exactly what we’re putting on our skin and what promises those ingredients hold, all to achieve better results. Gone are the days when skincare brands could deceive us with false claims. As skincare consumers, we demand transparency about the ingredients in our products and their benefits. This is where The Ordinary has truly excelled.

The brand’s approach has always been straightforward: a three-step regimen that prepares the skin (with a cleanser), treats it (with targeted formulas containing effective ingredients), and seals it all in with barrier-supporting moisturisers. The key to this approach? Each product features potent ingredients with clear labelling and ample education on their benefits. With its accessible price points, The Ordinary has demonstrated that ingredient transparency should be available to everyone.

The Ordinary Hyaluronic Acid 2% + B5 serum, a star player in this regimen, has been a trailblazer in this movement. While skincare formulators have long known about the hydrating benefits of hyaluronic acid, it’s only recently that consumers like us have started appreciating its value. Throughout this journey, The Ordinary serum has become iconic. The term ‘hyaluronic acid’ has seen a significant increase in Google searches since The Ordinary’s launch, indicating that this once-foreign ingredient is now widely understood. And now, in an era where hyaluronic acid is not only recognised but also comprehended by the masses, this cult-favourite product is evolving—for the better.

The Ordinary Hyaluronic Acid 2% + B5
Image: The Ordinary

Enter the improved Hyaluronic Acid 2% + B5

We know what you’re thinking: if it’s not broken, why fix it? The answer is simple: advancements in research and technology continually push the skincare industry forward, and consumers are becoming more knowledgeable about what is achievable in product formulation. The Ordinary is one of the few skincare brands that understand this, and they’re always evolving. So, when fans of the serum called for enhancements, The Ordinary listened and acted. The result? A new formula that takes this serum to the next level.

The improved formula boasts a non-tacky texture, thanks to the careful selection of hyaluronic acid ratios. It contains five forms of hyaluronic acid molecules, each working together to deliver hydration to multiple layers of the skin’s surface. Additionally, ceramides have been added to support the skin barrier and lock in moisture. Clinical testing results demonstrate improved skin elasticity and a reduction in the appearance of dry fine lines after four weeks of use.

We’ve put it to the test, and it’s truly impressive. To give this reformulation the recognition it deserves, we spoke with Prudvi Kaka, Chief Scientific Officer at DECIEM, to delve into what makes this formula so effective from a scientific perspective.

Hyaluronic acid

Hyaluronic acid is renowned for its hydrating properties, capable of holding up to 1000 times its weight in water. The serum now contains five different types of hyaluronic acid molecules, ensuring hydration across various skin layers.

Pro-vitamin B5

Pro-vitamin B5 supports the skin’s barrier function, allowing it to retain moisture effectively. It’s a vital ingredient that complements the hydrating properties of hyaluronic acid.


The addition of ceramides helps support the skin barrier, preventing moisture loss and protecting against external aggressors. Together with hyaluronic acid, they provide a powerful boost of hydration.

The result? An affordable serum that plumps, hydrates, and smooths the skin, solidifying its well-deserved place as a skincare essential.

This article was syndicated from Marie Claire UK
Translated and adapted by Praise Vandeh, Marie Claire Nigeria Content Writer


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