With over 50 million in population, the Yoruba people wield cultural influence globally from their heartland in Nigeria, Benin, and Togo.
The Yoruba perspective on beauty, deeply rooted in their heritage, treats it as a divine gift, encouraging refinement for both genders, with women at the forefront.
This cultural love for beauty goes beyond borders, connecting Western, Eastern, and African styles. Join us on a journey through unique beauty and skincare brands inspired by African traditions.
From Arami Essentials to Epara, these brands blend tradition, science, and the richness of African natural ingredients to elevate your self-care routine.
Ewami, meaning “my beauty,” is a beauty brand blending ancient African wisdom with modern science.
Their essentials tackle issues like hyperpigmentation, acne, and dry skin. Inspired by African roots and committed to clean beauty, they keep it simple, avoiding silicones, phthalates, sulfates, and parabens. They blend nature and science for excellent results.. Ewami Essentials invites beauty seekers on a transformative journey, where each product is a masterpiece, redefining the art of self-care.
The vibrant alias for Lagos, Eko, traces back to EKÓ, its original name, meaning a farm settlement. Eko Botanicals crafts a dynamic skincare range for maturing and darker skin, blending traditional African and British practices.
This high-performance lineup features precision-balanced formulas, combining wild-harvested oils and plant actives for optimal efficacy and purity. Sourced sustainably from African and British farms, these ingredients work together to combat skin concerns—preventing ageing, lines, wrinkles, and more. Eko Botanicals is not just skincare; it’s a journey celebrating nature’s fusion with science for radiant beauty.
Arami, translated as “my body,” embodies a profound philosophy—viewing the body as a sacred temple deserving mindful care. What touches the skin penetrates within, restoring serenity, purity, and balance to our core. This belief is at the heart of Arami, inspiring the creation of a straightforward regimen of multi-use beauty essentials. Handcrafted with simple natural ingredients sourced from Africa, these products are a testament to the brand’s commitment to simplicity.
Arami Essentials adopts a “less is more” approach to beauty, offering products free from sulphates, parabens, silicones, and other harmful ingredients. The brand’s dedication to purity and simplicity shines through in every carefully crafted product, inviting individuals to embrace a holistic and uncomplicated beauty routine.
Oriki means “your crown” or “your origin” among Yoruba speakers in West Africa, often used in praising newborns or individuals to celebrate their heritage and inspire them for outstanding achievements.
ORÍKÌ, inspired by this cultural tradition, is a brand that brings natural ingredients and scientific research together to create exceptional personal care products. Their products are made from plants, organic ingredients, and 100% natural essential oils using raw materials primarily discovered in Africa. It’s a simple yet powerful fusion of nature and science, inviting everyone to experience the luxury of skincare deeply connected to African roots.
Translating to “I am Amazing,” Modara encapsulates the essence of self-affirmation.
Modara Natural is a luxury natural skincare and lifestyle brand harnessing the power of nature’s finest ingredients, such as black soap, shea butter, and oils. From refreshing body washes and nourishing body butters to revitalizing body scrubs and enriching facial oils, Modara Natural curates a range that extends to bath and foot soaks, along with premium soy candles.
Modara Natural is a beauty brand that focuses on self-care. They offer simple and effective products, inviting you to indulge in a luxurious self-care journey.
Toriara, translated as ‘for the love of the body’ in Yoruba, encapsulates the guiding philosophy of Toriara Naturals.
Committed to natural ethics, this brand weaves a narrative of African-sourced premium ingredients, crafting small-batch, 100% natural products. Toriara Naturals extends beyond skincare, inviting a holistic embrace of nature, promoting skin health, and fostering a clean, healthy lifestyle.