Cozy up to change! The rise of eco-friendly knitwear


Don’t you just want a knitted two-piece this summer? You’re not alone! Sales of sustainable knitwear have surged by 40% over the past year, showing a shift towards eco-conscious fashion choices. This is a win slow fashion, where quality, ethical production, and sustainability take centre stage. Knitwear brands perfectly align with slow fashion and it’s a high-quality alternative to mass-produced clothing.

Image via Hope Macaulay

Knitwear is making a comeback because of seperior craftsmanship and timeless appeal. We’re talking skilled artisanship and techniques passed down through generations, creating pieces that are unique and long-lasting. I watched an artisan on TikTok deftly knitting a vibrant, patterned sweater, it was almost magical. In addition to this, many knitwear brands use natural fibres, low-impact dyes, and environmentally friendly production methods, making them a sustainable choice.

Image via Vogue

Modern Nigerian knitwear brands, like Bloke, draw inspiration from age-old techniques like weaving of Aso Oke and also incorporating methods like double-knitting, which creates reversible fabrics, and intarsia for intricate patterns. These are brands that embody the slow fashion ethos, demonstrating a commitment to ethical practices and quality. Time to add to cart!

Knitwear brands we’ve got our eyes on

21 Wool Street

21 wool street via Instagram
21 wool street via Instagram

At 21 Wool Street, design and fashion converge to create timeless and functional crochet wear and accessories. Founded by Elizabeth Adedeji, this brand is renowned for its meticulous attention to detail and exceptional craftsmanship. Each piece in their collection is handmade, showcasing the enduring beauty and versatility of crochet.

Elizabeth Adedeji’s passion for crochet is evident in every item she designs. From cosy hats and scarves to stylish sweaters and bags, 21 Wool Street’s collection is both visually stunning and practical. Each piece is thoughtfully crafted to provide warmth, comfort, and durability while enhancing the wearer’s style. The intricate patterns and textures of the crochet pieces tell unique stories, adding a touch of elegance to any wardrobe.


Bloke via Instagram
Bloke via Instagram

Founded by Faith Oluwajimi in 2015, Bloke has been at the forefront of redefining gender norms through fashion. Since a family friend introduced Oluwajimi to machine knitting, Bloke has had a strong attachment to knitwear. The brand’s distinctive style features long cardigans with graphic prints, two-tone knit dresses, and wrap cropped tops, often seen on male models.

Bloke’s commitment to sustainability and ethically sourced textiles sets it apart. The brand gained international recognition when Vogue Italia featured it in 2016, highlighting its innovative approach to gender-fluid fashion and sustainable practices. By using a variety of textiles and pushing the boundaries of traditional knitwear, Bloke continues to make a significant impact on the global fashion scene.

Studio Imo

Studio IMO via Instagram
Studio IMO via Instagram

Founded in 2013 by design duo Edwin Okolo and Imobong Emah, Studio Imo has become a favourite among Nigerian celebrities. The brand’s knitwear features macrame patterns, swishing fringe, slimming silhouettes, and even plunging necklines, all while maintaining a sense of conservatism and timeless elegance.

Studio Imo’s creative director, Edwin Okolo, emphasises the importance of yarn choice in branding and design. This intentionality allows the brand to experiment with bold design choices that would not be as successful in other mediums. Studio Imo’s knitwear is celebrated for its craftsmanship and durability, making each piece a cherished heirloom. The brand’s commitment to quality and traditional techniques ensures that every garment is not only stylish but also built to last.

Practical tips for consumers

Image via Blackgirlknitclub
  • Choose quality over quantity: Invest in a few high-quality pieces rather than numerous low-quality items.

  • Care instructions: Follow care instructions carefully to maintain the longevity of your knitwear. Hand wash when possible and avoid excessive washing.

  • Support ethical brands: Research brands to ensure they adhere to sustainable and ethical practices.

By choosing quality knitwear from brands committed to eco-friendly practices, consumers can positively impact the environment and enjoy beautiful, lasting garments. The resurgence of knitwear in slow fashion is not just a trend but a meaningful shift towards more sustainable and mindful fashion choices.


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