La Roche-Posay hosted a weeklong pop-up featuring science-backed skincare, personalised consultations and expert-approved product demos to celebrate its 50th anniversary.
La Roche-Posay, the world’s number one dermatologist-recommended skincare brand, marked its 50th anniversary celebration with a vibrant stop in Lagos. It was a week-long skincare experience at Ikeja City Mall from 23 to 29 June. This immersive pop-up activation was more than just a brand showcase. It was a hands-on skincare experience that brought La Roche-Posay in Nigeria closer to everyday consumers through expert consultations, tailored recommendations, and science-backed education on real skin issues.
However, for many skincare lovers, the highlight was the well-designed consultation hub staffed by a rotating team of licensed professionals. Seasoned pharmacists and medical doctors, including Hilary Taiwo-Rodriguez, Dr. Ada Onyilimba, Pharm. Rahmah Olubiyi and Dr. Khalimat Moradeyo were present to serve attendees. These experts offered personalised skin assessments and product advice drawn from La Roche-Posay’s extensive dermatological range. Whether dealing with acne, hyperpigmentation, or simply seeking the best in everyday sun protection, visitors left with product samples and valuable knowledge.
Read also: La Roche-Posay announces skin health pop-up at Ikeja City Mall
A celebration of skincare science in Lagos with La Roche-Posay
The event reached its peak on Wednesday, 25 June 2025, with the one-day 10% discount attracting skincare enthusiasts, loyal customers, and mall-goers. The crowd came for the deals, the experience, the community, and the growing momentum behind La Roche-Posay in Nigeria. The buzz was undeniable, and the brand’s investment in visibility and trust matched the energy.
A visit from Pierre-Olivier Morlaas, Global Managing Director at L’Oréal, took the event up a notch. Top leadership from the L’Oréal Sub-Saharan Africa team, Frédéric Mohr, General Manager, L’Oréal Dermatological Beauty SSA, Rabah Deroueche, Business Development Director, LDB – LID SSA and Nadia Amasa, Digital & E-Commerce Specialist, LDB SSA, were also in attendance. Their presence was a signal of La Roche-Posay’s growing footprint across Africa and L’Oréal’s long-term commitment to the Nigerian market.
With rising demand for dermatologist-developed solutions tailored for melanin-rich skin, the activation marked a significant milestone in making expert skincare more accessible in Africa.
Star power, product heroes and people-first skincare
Creatives and influencer favourites Nancy Isime, Bella Okagbue, and Enioluwa Adeoluwa lit up the activation with their appearances. They engaged with fans, documented their skincare experiences, and encouraged people to have a closer look at the brand.
Furthermore, La Roche-Posay’s two hero products dominated the conversation: the Mela B3 Serum and Anthelios UVMUNE 400 Anti-Dark Spot Fluid SPF50+. The Mela B3 Serum is a potent solution formulated to visibly reduce hyperpigmentation and promote a more even skin tone. Anthelios UVMUNE 400 Anti-Dark Spot Fluid SPF50+ is celebrated for its lightweight, invisible finish and high protection, especially suited to melanin-rich skin exposed to intense UV rays.
Indeed, the La Roche-Posay pop-up showed that effective, dermatologist-approved skincare should be accessible, science-backed, and designed with real people in mind. With consultations, curated shopping, and education in one event, the brand reaffirmed its mission to deliver effective and research-backed products. The full range, including the Mela B3 and Anthelios SPF products, is now available on Konga Health. Your skincare journey is now easier — from consultation to checkout.
