Beyoncé’s philanthropic initiative, BeyGOOD, continues its mission of fostering prosperity and empowerment in communities worldwide. After successfully supporting over 900 small businesses globally through the Black Parade Route, BeyGOOD expands its reach to the vibrant city of Lagos, Nigeria.
In 2020, as the world grappled with the COVID-19 pandemic, Beyoncé launched the Black Parade Route to boost small businesses hit hard by economic challenges. To coincide with the start of her renaissance world tour last year, Phase 2 of the initiative provided entrepreneurs with grants and tools to help their businesses thrive and endure.
BeyGOOD’s influence stretches beyond mere financial aid. It’s sparking innovation with upcoming educational scholarships in Johannesburg and community-building programs in Nairobi, aiming to foster new opportunities throughout Africa.
The energy was palpable as Ivy McGregor, the dynamic leader of BeyGOOD, touched down in Lagos to personally deliver grants and connect with the extraordinary entrepreneurs who are transforming their communities. Icons like Adebayo Oke-Lawal of Orange Culture and Frank Aghuno of Fruché are just the beginning of this impact narrative. Together with visionaries such as Festus Tonnex of TNS Skincare and Ayomide Dokunmu of Femme Fest, these pioneers are setting the stage for a powerful movement of growth and empowerment sweeping across the continent.
