These brands are giving people more reasons to be excited about Valentine’s Day.
One of the most exciting times to be a consumer is during seasonal moments like Valentine’s Day. Why? Because brands often launch special collections to celebrate these occasions. Many of these releases are limited editions, feature fresh designs, and are only available during that season — though not always.
This Valentine’s season, the drops are already happening. Brands have wasted no time unveiling their heart-fluttering collections, and the excitement is very real. From romantic silhouettes to soft, love-coded essentials, these are the pieces everyone’s talking about—and exactly where you can get them.
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By Ore
By Ore is a Nigerian brand specialising in crochet, knitting, macramé, beading, and beautifully handcrafted pieces. The brand announced its Amour ’26 collection — “an edit born out of love” — and it’s honestly the cutest thing ever. The collection features handmade crochet dresses, two-piece sets, and romantic loungewear designed to make you feel soft, seen, and loved.
Bawsty
The go-to brand for all women — especially the busty ones (get it) — has also dropped its Valentine’s Day collection. The range features outfits in their signature mesh style, along with maxi and mini dresses in prominent pinks and reds. But it’s not just those shades; there are plenty of other colours and styles too. With flattering cuts, playful flower motifs, and designs that make you feel like the main character, this collection is all about celebrating love and confidence.
Read also: These are my top 10 favourite romance books of all time from Black authors
YVE
While YVE Label doesn’t have a separate Valentine’s Day drop, anyone familiar with the brand knows their outfits are perfect for any occasion. You can always find a piece for yourself, no matter the season. For this season, the brand put together a “Valentine’s closet”. A mini compilation of their iconic pieces on Instagram for anyone looking for outfit inspiration — and yes, I’ve already clicked on mine.
Studio Bonnitta
To spice things up, Studio Bonnitta — though not releasing a dedicated Valentine’s collection — is offering 20% off all red, wine, and pink pieces for the week leading up to the Valentine’s holiday. They’ve also released their iconic LEKISA dress in pink, making it perfectly on-theme for the season. Their curated Valentine’s edit makes it easy for every woman to find her perfect look.
House Of CB
House Of CB announced at the start of January and has dropped its most romantic collection yet, featuring 65 pieces designed to make hearts skip a beat. The collection ranges from their iconic corset silhouettes to bandage gowns and tops, as well as beaded dresses and delicate lace pieces. You can always trust House of CB to deliver a fairytale-worthy collection of dresses and outfits made for women.
SKIMS
Founded by socialite and media personality Kim Kardashian, SKIMS is best known for its underwear, clothing, and shapewear. They’ve opened their Valentine’s Day shop featuring limited-edition Valentine’s-themed lingerie, sweet sleepwear, loungewear, and more.
In addition, SKIMS has launched the Nike x SKIMS Spring ’26 Collection. The collection is inspired by the modern ballerina. Superstar Lisa leads the campaign, bringing it to life with her signature charm.
Read also: Believe me, these romantic perfumes will make your partner want to take a bite out of you
Victoria’s Secret
Victoria’s Secret Valentine’s Day Shop delivered a high-glamour, romantic aesthetic headlined by a campaign featuring Hailey Bieber. The collection centres on a palette of “Baby Pink” and “Ruby Red,” showcasing intricate lace pieces like the Lacie Rose Valentine Thong and the Dream Angels Pleated Babydoll Set. The drop also includes seasonal loungewear such as Signature Satin Pajama as well as three limited-edition fragrances,
Love in every piece
This Valentine’s season, brands, as always, are leaning into romance, softness, and statement-making design. So even if you’re only just buying into the theme or just here for the fashion, one thing’s clear: love is in the details, and these brands understood the assignment. If you’re going to fall for anything this season, let it be a really good outfit.
Read more: Unconventional ways to make this Valentine’s Day unforgettable for you and your partner
