In a heartfelt message to its esteemed clientele, Deola Sagoe, one of Nigeria’s most iconic fashion houses, announced that it will be closing its doors to bespoke services by the end of October 2024. Deola Sagoe is a pioneering Nigerian fashion designer known for her innovative fusion of traditional African elements with contemporary style. With over 36 years in the industry, she had redefined African couture, becoming a global ambassador for Nigerian fashion.
Her work elevates traditional fabrics like Aso Oke into high fashion, making her a favourite among brides and dignitaries. Deola’s designs have graced international runways and solidified her as one of Africa’s most influential designers.
Deola Sagoe has been a beacon of luxury, heritage, and craftsmanship, providing clients with custom-made pieces that blend tradition and modernity. This era is ending as the brand prepares to shift focus towards an exciting new chapter.
Final call for bespoke orders
The official announcement invites clients to book their final consultations by the end of October for garments to be delivered between the last quarter of 2024 and the third quarter of 2025. These consultations represent the last opportunity to place bespoke orders with the brand, including Deola’s signature Komole collection, known for its exquisite craftsmanship and cultural significance in Nigerian fashion.
A new chapter for Deola Sagoe
While this marks the end of an era, Deola Sagoe reassures clients that the brand’s journey is far from over. The statement promises a new direction, with exciting developments to be unveiled soon.
As the fashion house transitions, it remains clear that the essence of Deola Sagoe — its commitment to style, heritage, and artistry — will continue to inspire and shape Nigerian fashion.
For those who have long admired the brand’s bespoke creations, you still have a few weeks to secure a piece of fashion history before Deola Sagoe officially turns the page to its next chapter.
Why not bespoke fashion?
Deola Sagoe’s bespoke service, particularly known for its Komole collection, has embodied this level of customisation and exclusivity in Nigerian fashion. However, bespoke fashion, while luxurious and highly personalised, is labour-intensive and requires significant time for each client. Transitioning to ready-to-wear would allow the brand to reach a wider audience while still maintaining its high standards of craftsmanship.
Stay tuned for more updates from Team Deola as they prepare to unveil their new venture. I have to admit, I’m a little jealous of all the brides who’ve had the chance to wear Deola’s bespoke creations—now that possibility is over for me!
