If you’ve been scrolling through your feeds or losing hours to TikTok (guilty as charged!), you’ve probably noticed that everyone is suddenly obsessed with looking demure. Yep, the “demure and cutesy” trend is taking over, and honestly, it’s too adorable to ignore. As a fashion and beauty writer, I couldn’t resist jumping on this trend that’s all about subtle charm and irresistible sweetness. So, let’s get into how you can sprinkle this vibe into your wardrobe, beauty routine, and even your nail game. Ready to get demure? Let’s go!
Ways to rock the demure and cutesy trend
@joolieannie
Clothes: Soft, sweet, and subtle
When it comes to nailing the demure and cutesy style, you have to pieces that feel soft, feminine, and just a little bit playful. Think flowy silhouettes that hint at shape without being too revealing. Babydoll dresses, pleated skirts, and puff-sleeve blouses are your new best friends. Pair these with a pastel cardigan or a delicate lace top, and you’ve got an ensemble that’s equal parts sweet and stylish.
And let’s not forget the charm of bows and ruffles! These little details can take a simple outfit from “oh, that’s cute” to “OMG, where did you get that?” in no time.
But don’t forget colour
Now, let’s talk about colour. If you’re leaning into this trend, your wardrobe should be a palette of soft pastels and neutral tones. Picture blush pinks, baby blues, lavender, and mint greens—all the hues that make you feel like you’re floating on a cloud.
But don’t shy away from nudes either. A soft beige or creamy ivory can be just as cutesy when paired with the right textures and accessories. For a bit of contrast, a delicate floral print or a subtle polka dot can add just the right touch of whimsy to your look.
Hairstyles: Sweet and simple
Demure and cutesy hairstyles are all about soft, effortless looks that still feel polished. Think loose waves, braids with curls, low ponytails with ribbons, or half-up styles that frame your face. And if you’re really feeling playful, why not try a set of pigtail braids or a cute top knot?
Bangs are also making a comeback with this trend—particularly wispy, curtain, or side-swept styles that add a touch of innocence to any look. Add a bow or a floral hair clip for that extra dose of cuteness!
Nail style and colour
No demure and cutesy look is complete without the perfect nails, and that’s where BIAB (Builder in a Bottle) nails come into play. These nails are all about a natural, slightly sheer look that keeps your hands looking polished without going overboard. If you can’t do Biab nails, go for anything that looks natural and feminine with a softer, more natural appearance—perfect for the demure vibe.
When choosing your nail colour, opt for shades that are as sweet as candy—soft pinks, nudes, or even a pale lilac. You can also add a touch of sparkle with a glitter accent nail or a delicate floral design.
Makeup: Soft glam for the win
For makeup, the demure and cutesy trend is all about that soft glam life. We’re talking dewy skin, flushed cheeks, and glossy lips in the sweetest shades of pink and peach. Forget the dramatic cut crease. Around here, we keep things simple and sweet. Just a wash of light eyeshadow, a flick of eyeliner, and fluttery lashes that make your eyes pop (without the extra five steps). The goal? To look so fresh-faced and youthful, people might think you just stepped out of a fairy tale… or at least an Instagram filter.
There you have it. The demure and cutesy trend is more than just a passing phase—it’s a full-on vibe that’s here to stay. So, go ahead, lean into the sweetness, and let your inner cutie shine through every outfit, hairstyle, and beauty choice. After all, who says you can’t be both charming and chic? Now, get out there and turn every head with your effortlessly adorable style!
