For far too long, skincare has been relegated to the realm of women, but there’s a shift happening that’s impossible to ignore. Whether it’s celebrities like Adekunle Gold showcasing their routines for Harper’s Bazaar or popular influencers like Raymonte Cole to DeAndre Brown breaking down their skincare regimens on social media, men are embracing skincare like never before—and it’s about time!
Why have men been late to the party?
Let’s face it: society has this weird idea that men should be rough, rugged, and, apparently, uninterested in their appearance. Somewhere along the way, “manly” got confused with “neglectful.” But here’s the thing—skincare isn’t about vanity; it’s about health, self-care, and, let’s be honest, looking good! If you’re moisturising your beard, applying deodorant, or trimming your hair, you’re already halfway there. Skincare is just the next logical step.
Adekunle Gold showed us the way
When Adekunle Gold shared his skincare routine for Harper’s Bazaar, he didn’t just show off smooth skin; he gave us a masterclass in confidence. His routine was a reminder that glowing skin isn’t just a “beauty” goal—it’s a sign of health and vitality. If he can balance his career, family, and skincare, then so can other men.
Enioluwa, the Gen Z “skincare king”
Speaking of influencers, we can’t forget Enioluwa Adeoluwa, a skincare and beauty content creator who’s taken the internet by storm with his hilarious and relatable content. Enioluwa has made it cool for men—especially young men—to care about their skin with a blend of humour, honesty, and real results. Whether he’s sharing his favourite sunscreen or detailing his nightly routine, his content proves that skincare isn’t just a trend; it’s a lifestyle. Plus, it’s refreshing to see someone owning their self-care journey and showing that glowing skin is for everyone, no matter their gender.
Richard Mofe-Damijo: Proving skincare has no age limit
One of Nigeria’s most beloved actors, Richard Mofe-Damijo, recently became the brand ambassador for Skin by Zaron Men. Putting men’s skincare at the forefront. His involvement is a reminder that skincare isn’t just a trend or a particular age range, it’s a lifestyle. It’s no longer enough to just shower and go—your skin deserves more care, and RMD is proving that skincare is for the modern man.
Timini Egbuson: A skincare aficionado
We can’t talk about men embracing skincare without mentioning Timini Egbuson, who has collaborated with several skincare brands over the years. Timini is one of those influencers who doesn’t shy away from sharing his love for skincare, whether it’s through his Instagram stories or behind-the-scenes snaps. He’s known for always having clear, glowing skin, and it’s no secret that his routine is part of his daily self-care.
Why should Men take skincare seriously
- It’s about health, not [just] vanity
Skincare is about protecting your body’s largest organ. With environmental stressors like pollution, sun damage, and stress affecting all of us, men need to be just as vigilant about protecting their skin. After all, nobody wants to deal with premature ageing, sunspots, or breakouts. A solid skincare routine can keep you looking and feeling your best.
- Skincare as self-care
In 2024, the idea that skincare is only for women is outdated. Skincare is self-care, and self-care is for everyone. Think of it this way: taking time to care for your skin is about showing yourself some respect. And if you’re investing in your appearance, why stop at clothes, shoes, or haircuts? Skincare is the foundation that pulls it all together.
So, guys, what are you waiting for?
We need more men like Adekunle Gold and Enioluwa, proudly flaunting their skincare routines, it’s time to let go of those old stereotypes and join the self-care revolution. Because at the end of the day, great skin isn’t just about looking good—it’s about feeling good, too.
