Leading African womenswear brand TUBO transformed an intimate Lagos venue into a celebration of feminine power and cultural pride with the exclusive launch of its Summer Reverie collection.
Over the past decade, creative director Sandrah Tubobereni has established TUBO as one of Africa’s most distinctive womenswear brands. Furthermore, the brand has built its reputation through exceptional craftsmanship, architectural silhouettes, and an unwavering commitment to celebrating the modern African woman. Consequently, TUBO has cultivated a loyal following through both its bespoke couture line and accessible ready-to-wear collections.
The brand champions what Tubobereni calls the “TUBO Woman”—bold, graceful, and unapologetically authentic. Additionally, each design tells a story of confidence, cultural pride, and contemporary elegance, positioning TUBO as a leader in African fashion.
The Summer Reverie experience
The private viewing brought together influential women from across Nigeria’s creative and entertainment industries for an evening that seamlessly blended high fashion with meaningful storytelling. Moreover, the evening’s innovative concept centred on personalised styling, with each guest wearing a carefully curated look from the Summer Reverie collection that reflected her individual essence.
“TUBO is not just a fashion brand—it’s a movement,” explained Tubobereni. “Summer Reverie was about embracing who we are and where we’re going.”
Distinguished guests and partnerships
Notable attendees included style icon Rita Dominic alongside other inspiring women who exemplify the brand’s values. Meanwhile, the experience extended far beyond fashion, featuring personalised notes, bespoke game cards, and a fine dining experience curated in partnership with HSE Gourmet.
Furthermore, through collaboration with Nestlé Nigeria, guests received a three-month premium water supply, reflecting the brand’s attention to thoughtful details. These partnerships demonstrate TUBO’s commitment to creating holistic experiences that celebrate women whilst building meaningful community connections.
TUBO’s cultural impact and future vision
The intimate setting of the Summer Reverie launch reflected TUBO’s approach to community building — creating spaces where women can celebrate their individuality whilst connecting with like-minded peers. Similarly, this philosophy of bringing women together through fashion has become a hallmark of the TUBO experience.
As TUBO continues expanding its reach whilst maintaining its artisanal roots, the brand remains focused on its founding purpose: to empower women, honour culture, and lead with creativity. Ultimately, the Summer Reverie collection represents TUBO’s evolution whilst staying true to its core mission of empowering women through design.
