Who said the Olympics are all about sports? When it comes to the 2024 Paris Olympics, it’s as much about the fierce fashion as it is about the competition, athletes from around the globe not only vying for gold but also strutting their stuff in uniforms that could give Fashion Weeks a run for its money.
Let’s dive into the sartorial showdown that’s turning the Olympic stage into the ultimate runway!
Team Nigeria: Actively Black
Nigeria teamed up with the Los Angeles-based brand Actively Black to design outfits that are as vibrant as they are functional from the performance Jersey to the podium shirt. In the opening & closing ceremonies, and even casual wear in the Olympic Village, Nigeria’s athletes will be sporting sleek, modern designs that reflect both heritage and innovation. The track and field uniforms are especially noteworthy, blending traditional motifs with cutting-edge athletic wear technology.
Team Spain: Joma’s carnation inspiration
Spain’s uniforms, created by Joma, are a beautiful homage to the carnation flower, a symbol deeply rooted in Spanish culture. The floral design is not only a nod to tradition but also brings a burst of colour and elegance to the games, making Spain’s team look as passionate as their national spirit.
Team Mongolia: Michel & Amazonka’s traditional twist
Mongolia’s outfits, designed by the Ulaanbaatar-based fashion label Michel & Amazonka, are a TikTok sensation. The embroidered vests and caftans, reminiscent of traditional Mongolian dress, are a labour of love, with each uniform taking around 20 hours to complete. These intricate designs for the opening and closing ceremonies are a beautiful blend of heritage and modern flair.
Team Haiti: Stella Jean’s artistry
Haiti’s uniforms, designed by Italian-Haitian fashion designer Stella Jean, are a vibrant celebration of the island nation’s culture. Featuring artwork by renowned Haitian painter Philippe Dodard, these uniforms for the opening ceremony turn athletes into walking canvases. Jean describes her work as a “cultural distillate” and sees the presence of Haitian athletes in Paris as a victory in itself. “Haiti exists and wants to live standing up on HER feet,” she stated, emphasising the deep cultural significance behind the designs.
Team Türkiye: Vakko’s patriotic elegance
Designed by the 90-year-old luxury brand Vakko, Türkiye’s uniforms are a stunning representation of national pride. The red and white flag colours are complemented by a touch of sky blue, symbolising peace. The result is a collection that’s both timeless and fresh, perfect for the global stage.
Team Ireland: Laura Weber’s hopeful whites
Laura Weber’s design for Team Ireland harks back to the ancient Greek tradition of wearing white, symbolising hope for the future. Each jacket features an embroidered patch representing the athlete’s home country, adding a personal touch to the clean, classic look.
Team USA: Ralph Lauren’s classic Americana
Ralph Lauren brings classic American style to the forefront with Team USA’s uniforms. For the opening ceremony, athletes will don navy wool blazers with red and white accents, striped oxford shirts, and suede shoes. The closing ceremony outfits feature sporty moto-style jackets and white denim jeans, blending elegance with a sporty edge.
Team Guatemala: Jaspe by Vitto’s “Bosques de Esperanza”
Designed by Vitto Murga of Jaspe by Vitto, are inspired by the country’s name, meaning “land of trees,” the feathers of the Quetzal bird, and the colour of jade. Titled “Bosques de Esperanza” (Forests of Hope), the collection features fresh fabrics and artistic interventions, including hats and leather goods. The artisanal textile uses the ancient “jaspe” technique, showcasing the craftsmanship of over 20 artisans from various communities, making these uniforms a true testament to Guatemalan heritage.
Team Jamaica: Puma’s bold colours
Jamaica’s uniforms, designed by Puma, are a vibrant celebration of the country’s track and field legacy. The striking black, gold, and green colorway of the Jamaican flag is central to the design, ensuring the athletes stand out as they aim to add to their impressive Olympic medal tally.
Team France: Berluti’s sophisticated style
French luxury brand Berluti brings a touch of formalwear to the Olympics with their opening ceremony designs. The royal blue outfits, accented with burnished lapels and ombré colours, are a sophisticated nod to the French flag. These uniforms blend elegance with a sense of national pride.
Team Canada: Lululemon’s accessible design
Canada’s uniforms, designed by Lululemon, are a game-changer in sports fashion. The bright crimson prints are visually striking, but it’s the accessibility features that set these outfits apart. With magnetic-close zippers, pull-on loops, and sensory touch guides, the designs support athletes with various abilities. The adaptive styles, including the Seated-Fit Carpenter Pant and Packable Rain Poncho, ensure functionality and comfort for all athletes.
Each team’s unique look showcases the rich heritage and contemporary flair of their respective countries, turning the Paris Olympics into a global runway. As we cheer on our favourite athletes, let’s also celebrate the designers who have brought a touch of magic to the games. Which team’s uniform captured your heart? Share your favourites and let the games begin!
