The Fenty empire is expanding! Fenty Hair is coming!

The Fenty empire is expanding! Fenty Hair is coming!

Calling all hair types! The queen of inclusivity, Rihanna, is expanding her Fenty Beauty empire with the highly-anticipated launch of Fenty Hair.  After years of speculation, E! News reports a trademark filing, hinting that this new line is coming soon.  This could be the game-changer we’ve all been waiting for, offering top-notch hair accessories designed for everyone.

While many expected Rihanna to begin with traditional hair care products, recent trademark filings suggest a broader approach. Fenty Hair is anticipated to include a wide variety of products, such as hair bands, barrettes, picks, bows, clips, pins, ribbons, scrunchies, nets, hair extensions, wigs, and hair curlers.

Rihanna’s announcement on social media has generated significant excitement. She highlighted her personal journey with various hairstyles and textures, emphasising that the new line will offer both versatility and hair health.

 “A new family is moving in! @fentyhair is pulling up, and it’s time to finally have the hair experience you’ve been waiting for,”

Forget just looking good; Fenty Hair is about getting healthy hair, too! Rihanna promises products that not only slay the style game but also strengthen and repair all hair types. This is more than just haircare; it’s a hair revolution! Remember the Fenty Fenty Fushia lipstick that took social media by storm? Get ready for that same level of innovation and inclusivity, but this time for your mane. Fenty Hair is coming, and it’s about to be legendary.

Image via Fenty

Fenty Hair is set to launch on June 13, with early access available to those who sign up on FENTYHAIR.COM. As the launch date approaches, the beauty industry eagerly anticipates what promises to be another successful addition to Rihanna’s expanding empire.

The product line features a mix of shampoos, conditioners, treatments, and styling tools designed to cater to various hair types and needs:

  • The Rich One Moisture Repair Shampoo: This shampoo offers a luxurious, moisturizing lather, transforming a daily routine into an indulgent experience. It features Replenicore-5, a blend of proteins, amino acids, and antioxidants, to help repair split ends and reduce breakage.
  • The Rich One Moisture Repair Conditioner: With the same Replenicore-5 complex, this conditioner melts into the hair, delivering optimal moisture while smoothing and de-frizzing for manageable hair.
  • The Richer One Moisture Repair Deep Conditioner: An intensely hydrating conditioner that penetrates deep into dry, damaged hair, providing quicker and more effective conditioning.
  • The Comeback Kid Instant Damage Repair Treatment: This powerful treatment uses Replenicore-5 and advanced bond-building technology to repair hair from within, strengthening strands and supporting damaged keratin structures. It can be applied as a leave-in treatment or rinsed out.
  • The Protective Type 5-in-1 Heat Protectant Styler: This multi-functional product preps hair for styling, protecting up to 450 degrees. It smooths, de-frizzes, detangles, and hydrates, while also helping to repair split ends and minimize breakage.
  • The Homecurl Curl-Defining Cream: Designed to provide soft, touchable curls with plenty of body and bounce, this cream also leverages Replenicore-5 to maintain hair health.
  • The Gelly Type Strong Hold Gel: This strong hold gel is perfect for sleek styles such as high ponies, topknots, and slick-backs, offering control without compromising hair health, thanks to the inclusion of Replenicore-5.
  • The Controlling Type Hair-Thickening Edge Control Gel: This edge control gel smooths and holds hair in place all day, preventing flaking and buildup. It’s infused with Replenicore-5’s proteins, amino acids, and antioxidants for continuous split-end repair.
  • The Sidestick 3-in-1 Edge Tool: This ergonomically designed tool combines a vegan bristled brush, a comb, and a precision chrome tip, making it ideal for laying edges, taming flyaways, and detailed hairstyling.

See Rihanna’s last big launch here!

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