Tag: marketing

Is there true inclusivity or just a marketing strategy? International plus-size model reflects on her journey in the fashion industry

In this personal essay, guest contributor Daria Nazarova reflects on her experiences in the fashion industry — from global runways to editorial shoots — and explores how inclusivity often blurs into marketing strategy.

Vivienne Odofin-Daniel on transitioning from law to building global brand strategies and nurturing businesses that connect with Nigerians

Vivienne Odofin-Daniel is redefining marketing and business strategy in Nigeria — blending storytelling and cultural insight to build brands that truly connect to the Nigerian consumers.