From custom blends to scent rituals, The Fragrance Affair brings luxury fragrance to life through intimate, bespoke experiences.
For more than a decade, Savannah Britt has shaped the cultural conversation behind the scenes. As a global communications strategist, she has built a career amplifying the voices of designers, artists, and emerging creative forces — often long before the industry realises their potential. Her work lives across continents, from New York to Lagos, and from Paris to Los Angeles. Yet throughout all her achievements, there was one passion that followed her everywhere: Fragrance.
To Savannah, scent represents emotion, memory, ritual, and self-definition. It is an invisible accessory that tells the story you cannot articulate. Over the years, her relationship with perfume grew from admiration to obsession, from curiosity to deep study. She became the friend who analysed notes at lunch, the traveller who hunted niche perfumeries, the creative who understood the psychology and philosophy of scent long before she ever imagined bottling it.
So when she finally built The Fragrance Affair — a luxury mobile perfume bar that brings bespoke scent-making directly to people—it felt less like a new venture and more like the next chapter of a woman whose life had already been shaped by the emotional architecture of scent.
In this edit of The Woman Behind The Brand, Savannah Britt explores her passion and the vision fuelling her mission to redefine how people experience fragrance through ritual, community, accessibility, and storytelling. At the core of her journey is a deeply personal perspective that shapes every choice she makes, championing the belief that fragrance deserves the same intimacy, sensitivity, and luxury as any other self-care practice.
Read also: The psychology of perfume: how scents shift your mood instantly
The journey: turning a relationship with fragrance into a business
What memories or notes have shaped your creative instincts?
Certain scents have imprinted themselves into my life: Another 13 by Le Labo; YSL Black Opium; warm sandalwood; sweet, creamy coconut. These notes are emotional for me — nostalgic, grounding, sensual, familiar. When I design experiences or curate blends, I’m always drawing from memory. Scents carry stories, and I want people to craft stories of their own through this brand.
Do you believe bringing scent-making directly to people changes their connection to fragrance?
Absolutely. There’s something transformative about creating your own fragrance. It forces you to slow down, to listen to your senses, to be present. When you bring scent-making directly into a space — it could be a private event, a corporate gathering, or a celebration — it becomes an anchor. People engage differently. They become curious, expressive, and playful. The process feels like therapy. It removes the intimidation of luxury fragrance and places power in the hands of the individual.
What do you find most profound about the emotional power of scent?
Scent is one of the few things that can time-travel. It can take you back to a childhood kitchen, a past relationship, a city you loved, or a moment when everything changed. It can soothe, energise, seduce, interrupt, or heal. For me, fragrance has always been emotional. Warm gourmands in winter feel like comfort. Light citrus-airy notes feel like clarity. I think people seek scents they emotionally resonate with, even if they don’t always know how to articulate it.
How did you decide on the name The Fragrance Affair?
I wanted a name that felt elegant, clean, and evocative — something that hinted at intimacy, experience, and luxury without being pretentious. The Fragrance Affair felt like stepping into a private indulgence. It also carries a softness, a femininity, a sense of romance that aligns with the emotional tone of the brand.
How did The Fragrance Affair begin?
The Fragrance Affair began as a whisper — one of those ideas you don’t fully understand at first, but you feel it tugging at you. Fragrance has always been special to me, not just as something beautiful but as something grounding. I’ve always been the person who pays attention to the way a scent shifts a mood, calms a space, or becomes a part of someone’s identity. After years in communications, helping other people refine their narratives, I realised I was ready to explore my own. The mobile perfume bar became the perfect way to merge my love for sensory experiences, wellness, and storytelling.
Was there a defining moment when you knew it was time to launch?
It was less of a lightning bolt moment and more of a slow burn. Over the last two years, I noticed that fragrance communities were exploding online — people were studying them, bonding over them, and building entire identities through scent. I realised there was space for an experience that made fragrance more intimate, more communal, and more accessible. By January of this year, I knew it was time to stop imagining and start building.
Building a luxury experience
When did you begin developing the brand?
I had the idea for years, but I truly became intentional at the start of this year. I mapped out the experience, researched suppliers, studied ingredient sourcing, and built a business plan that could scale. The timing felt right — not just for me personally, but for the industry and the growing appetite for experiential luxury.
How has your PR background influenced the business?
My PR background influences everything — how I design experiences, how I build community, how I approach branding, even how I think about sustainability and longevity. Working across markets taught me what makes a brand memorable. I’ve spent years inside the world of storytelling, and now I get to apply all of that to something deeply personal.
What does luxury mean to you in the context of fragrance?
Luxury is integrity. It’s thoughtfully sourced ingredients, ethical processes, long-lasting formulas, and an experience that respects the customer. I want every element — from the oils to the bottles to the labels — to feel intentional. Luxury is not just the product; it is the journey of making it.
Read also: Anita Omofonma on building ISIANOLA, bridging worlds, and designing luxury bags with intention
What is the experience like at your events?
Guests are welcomed by a fragrance concierge who guides them through note discovery. They explore oils, identify what resonates emotionally, and then blend a custom scent from scratch. They bottle it, name it, and personalise the label. Watching people realise they can create their own scent—something uniquely theirs—is beautiful.
Growth, learning, and the future of The Fragrance Affair
What challenges come with offering something so immersive?
There’s a delicate balance between artistry, science, and hospitality. Every experience must feel seamless. That requires preparation, training, and continuous refinement. But the challenge is also the magic — it pushes me to innovate.
What part of the work do you find most rewarding?
The reactions. When someone tells me that strangers stopped them to ask what they’re wearing — and that it’s a scent they created with us — that is everything. We’re not just making perfumes. We’re creating memories, confidence, and identity.
How do you measure success at this stage?
Expansion and accessibility. I want to franchise The Fragrance Affair globally. I want people all over the world to experience the power of crafting their own scent. To me, success is building something that creates impact and longevity.
Where do you see the brand in five years?
Physical locations, a larger online inventory, and collaborations with master perfumers. I also envision partnerships with hotels, wellness centres, and brands that value immersive luxury.
What have you learned as an entrepreneur so far?
That everything is trial and error. Perfection doesn’t exist—you learn, adjust, rebuild, and grow. Entrepreneurship requires flexibility, humility, and a willingness to evolve.
What advice would you give to women creating something deeply personal?
Research deeply. Build a thorough business plan. Have multiple backup plans. And most importantly — believe in your own vision, even when it feels too big.
Get to know Savannah
Most overrated fragrance:
Baccarat Rouge 540
Most underrated fragrance:
MFK Gentle Fluidity Gold
Your daily go-to:
Prague Nights by The Fragrance Affair
If you could have created any scent:
Le Labo Another 13
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