The Lux Afrique Jewellery and Watch Expo is coming to Lagos this September
This September, Lagos will host Lux Afrique Jewellery, Watch & Home Expo (LAJWH), dedicated to celebrating the world’s most prestigious jewellery and watch brands. Founded by Alexander Amosu, Lux Afrique is Africa’s leading luxury lifestyle platform. It offers exclusive access to prestigious brands and experiences while spotlighting African excellence.
As the official media partner, we will amplify the Expo’s narrative, driving visibility and influence across key audiences. In collaboration with other leading publications, this partnership will ensure the Expo’s story resonates locally and globally. Premium sponsors such as Moët Hennessy and Polo Avenue will further elevate the experience with their signature sophistication, creating an atmosphere of exclusivity, refinement, and world-class appeal.
What to expect at the Lux Afrique Jewellery & Watch Expo
This premier Expo will welcome an ensemble of world-class exhibitors. The showcase will feature Rolls-Royce Motor Cars Johannesburg, the quintessential name in automotive elegance. The avant-garde mastery of Boadicea the Victorious. The timeless perfume artistry of Clive Christian. The auction prestige of Bonhams. The meticulous horological beauty of Backes & Strauss. The financial leadership of Access Bank, a brand synonymous with innovation and empowerment across Africa. The exclusive Armand de Brignac Champagne, a symbol of artistry and luxury in fine winemaking. The timeless elegance of Dom Pérignon, a house revered for crafting vintage champagnes that embody refinement, celebration. As well as Glenfiddich, the world’s most awarded single malt Scotch whisky, renowned for setting the gold standard of excellence in whisky-making.
Guests will also step into the world of Lux Afrique Boutique, home to a curated portfolio of coveted global brands, and experience exclusive collections from XOR and other distinguished names. Over the course of the event, guests will explore exquisite creations while gaining insights from an inspiring line-up of industry leaders and tastemakers, including:
Alexander Amosu, Founder, Lux Afrique Boutique
Jason Danker, Sales Director, Rolls-Royce Motor Cars Johannesburg
Denise Eseimokumoh, Acting Managing Editor, Marie Claire Nigeria
Derrick Chike Memeh, Founding Director of Cascades Luxury Limited
Victoria Adamson, Consultant for Beyond Lux, Head of Sales at Spitaleri Jewellers
Isabella Beaton-Hind, Founder of Beyond Lux Consultancy
Ewaen Sorae, CEO of E’Sorae Home
Tate Torongo, Clive Christian Regional Director UK, Northern Europe & Africa
Neil Coventry, Nigeria Representative for Bonhams Auctioneers
Debbie Gispan, Co-Founder of Panoba Ltd
Jeremy Taylor, Group Commercial Director, Boadicea the Victorious/ Valorem Group
Hodan Ibrahim – Luxury Business Strategist & Retail Development Specialist Piaget (Richemont Group)
Beyond the exhibition floor, visitors will experience live showcases, intimate networking opportunities, and immersive brand storytelling that reflects the growing influence of African luxury consumers on the global stage. Alexander Amosu, founder of Lux Afrique Boutique and curator of the Expo, shared:
“Our mission is to bring the world’s most exceptional brands closer to Africa’s discerning clientele while creating a platform for cultural exchange, artistry, and innovation. This year’s line-up promises to be our most inspiring yet.”
With Africa’s luxury market projected to continue its upward trajectory, the Lux Afrique Jewellery, Watch & Horology Expo marks a defining moment in this evolution. It unites the world’s most coveted brands with the continent’s most discerning clientele. This year’s showcase will not only celebrate the finest in artistry and design, but will also cement Africa’s place as a thriving hub for the new generation of affluent consumers shaping the future of global luxury.
Event details:
Dates: September 12 – 14, 2025
Venue: Centrepoint, Ikoyi Lagos
Attendance: By invitation only
For more information or to register to attend, please visit: Lajwh.com
