Formula 1 It-boy and seven-time world champion Lewis Hamilton, is speeding into the world of high fashion as Dior’s latest brand ambassador and guest designer. Lewis has been in the news for carrying F1 on his back with impeccable style choices and with this deal, Dior is saying “I see you” in the most exciting way. This collaboration with Dior Men will definitely shake up the luxury fashion scene for good.
A new collection?
Fresh off his victory at the British Grand Prix, Hamilton joins forces with longtime friend and Dior’s creative mastermind, Kim Jones, to unveil a groundbreaking lifestyle capsule collection. This collection, set to hit stores on October 17, blends haute couture with streetwear sensibilities, featuring everything from patterned sweaters to avant-garde snow jackets and even Dior-branded snowboards. His distinctive taste and flair for design are evident in every piece of this collection, showcasing his penchant for pushing boundaries.
A career shift?
Beyond his racing accolades, Hamilton’s move to Dior marks a pivotal moment in his career as he prepares to switch gears from Mercedes to Ferrari in 2025 after 11 seasons filled with incredible successes, including six world championships and 82 Grand Prix victories.
Ferrari has pursued Hamilton for years, but the timing was never right—until now. Bold decisions have always defined his career, like an unexpected move from McLaren to Mercedes in 2012, which at the time seemed risky but ultimately led to immense success. It may be the end of an era but it’s definitely the start of a new one for Lewis.
So, we wish him success in his next bold venture as Dior’s guest creative director, where he’ll redefine modern menswear with his unique vision. With this collection, perhaps more men—especially F1 enthusiasts—will catch up with Lewis’s impeccable style. We’re ready for that era.
