Are you ready to rewrite the rulebook of makeup artistry? Let’s make a mess.
Lancôme, renowned for its luxurious beauty standards, steps out of its comfort zone to reveal its cheekier side. Makeup is no place to be perfect. So, say goodbye to colouring within the lines because it’s time to #MESSWITHLANCÔME. Lancôme calls on you to get positively creative—and messy.
With the launch of #MESSWITHLANCÔME, Lancôme moves beyond its signature sophisticated “no makeup makeup” looks. Embracing a more playful and expressive attitude, this fun, new release encourages you to unleash your wit and limitless creativity. Think vibrant colour, unconventional, and a happy mess. From effortless French girl chic to carefree playful chic, #MESSWITHLANCÔME is a powerful new manifesto for Lancôme as it redefines its style and unleashes a whole new attitude.
#MESSWITHLANCÔME represents a new vision for beauty, combining brand artistry with the self-expression of its makeup-loving community to create a two-way, positive cycle of creativity. Pushing the needle on artistry with current and future trends, the campaign began with official brand looks that showcase a messy new Lancôme twist earlier this year. Taking this revolutionary concept to new heights, Lancôme is hosting the #MESSWITHLANCÔME Content Factory in Nigeria. This exclusive event will bring together a dynamic group of Nigerian ladies for a creative playground where they can review and play with Lancôme products while producing captivating content that redefines all textbook rules.
It’s creative, messy, and all about play—the only rule is that there are no rules. Smudge that liner; smear that shadow. Own your unique energy as you get messy with the rules.
More than mere looks, 2024’s biggest makeup trends are about embracing your originality and unique vibe. Everyone can easily join the movement by uploading photos or videos of themselves experimenting with makeup in a fun and playful way, and sharing their creations with the hashtag #MESSWITHLANCÔME.
Let’s get messy!
Colours by Lancôme, creativity by you.
