No one achieves that flawless makeup base better than Anita Adetoye, popularly known as Anita Brows. With her reputation as a top-tier makeup artist, beauty influencer, and founder of Anita Brows Beauty, she’s mastered the art of looking effortlessly polished.
In this month’s #MyBeautyHack, Anita opens up her beauty arsenal, sharing pro-level tips and unveiling the steps behind her signature look, her go-to skincare serum containing Hyaluronic Acid just like her newly released foundation, Skin Is In created in collaboration with RLG Cosmetics.
Unpacking Anita’s beauty secrets
Prep with a moisturiser
Anita begins with a gel-based moisturiser. Lightweight formulas will keep your skin hydrated without clogging the pores. This simple step is a nod to her makeup roots, tracing back to her love for beauty since secondary school.
Sunscreen for protection
Using Uncover’s SPF50, she ensures her skin stays protected. Anita loves that it’s non-greasy—perfect for the Lagos heat.
Prime to perfection
For a smooth canvas and as someone with oily skin, the Milk Hydro Grip Primer, topped with a touch of Milk of Magnesia will keep your base in place all day long.
Here’s a fun hack: “Everyone has facial hair,” Anita quips as she applies her primer in downward strokes to smoothen the tiny hairs on her face.
Underpainting technique
Just like beauty influencer, Dodos, Anita starts with concealer before foundation. The Yanga Beauty concealer in a soft shade works well for highlights, while a darker one is great for contouring—blended with a flat-top brush for that seamless skin finish.
Blush it up
Fenty Beauty’s Match Stix in Pumpkin is a go-to for blush. Anita says “A little pop of colour goes a long way”.
Star of the show: Skin Is In foundation
The crown jewel of the routine is her new Skin Is In foundation, created in collaboration with RLG Cosmetics. With hyaluronic acid and Vitamin E, it delivers skincare benefits in a medium-coverage formula. “Half a pump is all you need,” Anita says—just enough to enhance without masking.
Powder and bake
Using Merak Cosmetics setting powder, she bakes key areas like the under-eyes and nose while ensuring her base stays intact.
Bronze and contour
Instead of traditional blush, Anita prefers Lancôme’s bronzer in Deep Tan for a warm, multifunctional glow. For a subtle contour, Fenty Beauty powder in 450 is her secret weapon.
Brow magic
Got2B gel via GT World of Beauty
Got2B gel with a spoolie keeps her brows lifted and in place—a must for her trademark feathery look.
Eyes and lips
To complete her eyes, she smokes out the lower lash line with a dark powder and finishes with Too Faced’s Better Than Sex mascara. For lips, she lines with Lancôme’s Morning Espresso and adds a glossy finish with RLG’s Emburu gloss and Lancôme’s shade 202.
Finishing touch
The grand finale? A setting spray to lock it all in, ensuring her makeup lasts all day.
Anita’s routine is a masterclass in balancing beauty and skincare. With her new foundation infused with hyaluronic acid, she proves that great makeup doesn’t have to look like makeup—it should enhance the skin you’re in. And if you’re acne-prone like Anita, don’t skip the monthly facials!
Ready to try these hacks yourself? Just follow Anita’s steps, and you’ll be rocking that skin-like glow in no time.
