In this piece, guest contributor Felix Adu explores how Isiatagamen’s Afro-Galactic showcase introduced Araafit — a digital styling platform designed to make fashion more personal, inclusive, and rooted in African identity.
By the water at Lagos Jetski Club in Ikoyi, Isiatagamen unveiled Afro-Galactic, the 2025 edition of its annual showcase — an event that took place on 12 December 2025. What unfolded wasn’t just another fashion show — it felt like a moment. A pause to ask where African fashion is going, and how we want to get there.
Isiatagamen has always lived at the intersection of culture and imagination, but this year felt different. Afro-Galactic wasn’t only about clothes or spectacle; it was about intention — about what happens when African creativity meets technology on our own terms.
That intention came into sharp focus with the launch of Araafit.
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Introducing Araafit: Fashion tech built with us in mind
Araafit is a digital styling platform built around something fashion tech often ignores: us. Our bodies, skin tones and lifestyles. Instead of forcing African consumers to adapt to systems that weren’t designed for them, Araafit flips the script. It uses automated body measurements, skin-tone-aware outfit recommendations, and personalised styling to make fashion feel less distant and more personal.
At the showcase, guests didn’t just watch clothes move down the runway — they interacted with them. They saw how a look could translate from concept to real life, from runway to wardrobe, in real time. Fashion felt accessible without losing its magic.
A collection — and a statement — about the future
The collection itself reflected that same thinking. Sculptural silhouettes, strong tailoring, and cosmic-inspired details came together in a way that felt futuristic yet rooted. There were nods to African visual language, but nothing felt forced or nostalgic. It was confident, forward, and deeply concerned with identity — where we come from and where we’re headed.
What stood out most, though, was what Afro-Galactic represented beyond the clothes. By weaving Araafit into the experience, Isiatagamen made it clear that the brand is evolving not just as a fashion label, but as a platform for how fashion can be experienced, understood, and owned.
In an industry where innovation often sidelines African narratives, Afro-Galactic felt like a quiet reclaiming of space — a reminder that African fashion doesn’t need permission to lead creatively or technologically.
As the night wrapped up by the Lagos waterfront, one thing felt certain: this wasn’t just a show. It was a statement. And it felt like the beginning of something much bigger.
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