Get the bag: Kai Collective’s new campaign uses stripper to promote new London bag

Whenever Kai Collective, UK luxury fashion brand, drops a product, it’s never just an accessory—it’s an entire statement. Enter the London bag, a new tote bag design launching today, 25 October, and already making waves in the news. This isn’t your average tote; Crafted from fine-grained Togo leather, the bag offers a slouchy, textured look that suggests both elegance and practicality. Its design hints at durability while maintaining a relaxed, oversized silhouette—perfect for those who need a statement piece that can do it all.

London tote bag via Kai Collective on Instagram
London tote bag via Kai Collective on Instagram

But it’s the details that truly make this bag a standout. The gleaming 18K gold electroplated KAI logo catches the light, adding a touch of opulence that elevates the entire design. This bag is big, bold, and unapologetic—just like the individuals it’s designed for. With ample space to hold everything you need and more, it’s a tote that’s ready to take on the world.

Big enough to handle your hustle

London tote bag via Kai Collective X
London tote bag via Kai Collective X

The London bag isn’t just pretty—it’s practical. Designed with an oversized, slouchy shape, it’s built to carry everything from your laptop and snacks to gym gear or a spontaneous shopping haul. Heading to meetings, brunch, or the airport, it’s ready to handle your busy lifestyle. Forget swapping bags all day—this one does it all. The buttery texture of the Togo leather ensures it’s soft yet sturdy, making it look as functional as it is fashionable.

Strippers, stigma, and securing the bag

The campaign’s bold choice to feature a stripper stuffing her earnings into the tote has sparked conversation—and not all of it has been positive. Some critics argue that the imagery isn’t empowering for a women-owned brand, but let’s pause here.

Tweets via X
Tweets via X
Tweets via X

While others argue that strippers are among the hardest-working people, mastering their craft and thriving in an industry that’s both demanding and unforgiving. They say these performers use talent, resilience, and charisma to take control of their lives. Setting their own boundaries and owning their choices. Every pound earned, they insist, is more than just money—it’s a statement of independence, a symbol of self-sufficiency, and proof of the power that comes from reclaiming autonomy in a world that often tries to deny it.

 

Kai Collective is making a statement: no matter your hustle, you deserve to secure the bag. There’s power in owning your work, whatever it looks like—whether in stilettos or trainers, a conference room or a club. And isn’t that the ultimate form of empowerment?

The London bag isn’t just a tote—it’s a lifestyle 

London tote bag via Kai Collective X
London tote bag via Kai Collective X

Launching today, the London bag is bound to be a hit. Kai Collective is no stranger to selling out fast, and this tote is already creating a buzz. Whether you love the bold campaign or just want a bag that holds everything (including opinions), one thing’s for certain—this drop is going to move.

So, are you ready to get the bag? Because if there’s one lesson here, it’s this: whatever your hustle looks like, make sure you get paid—and carry it in style.

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