Exploring the unconventional trend of “Partner Rentals”

Swipe right for convenience; swipe left for love! What if the perfect partner wasn’t someone you loved, but someone who simply made life easier? In today’s dating scene, a new trend of “partner rentals” has emerged to ease the hurdles of finding the perfect partner and avoiding the stress of heartbreaks. 

In recent news, former socialite Jaruma admitted to “renting a husband” for social validation upon leaving rehab for drug abuse. Her admission has since sparked conversations around partner renting, with opinions varying on the subject. 

Another woman anonymously admits to faking a husband to get ahead in her career, and there’s the story of a 36-year-old investment banker who reveals how she hired a man to pose as her husband at work events. With stories like these circulating, it’s hard to ignore that partner renting is slowly becoming a norm. Let’s walk through the details of partner renting.

Woman trying to find a match on a dating show, via JoLegend, YouTube

What is partner renting?

Partner renting, also known as “fake relationships” or “convenience relationships,” involves individuals entering into romantic-like arrangements for mutual benefits without emotional attachment or long-term commitment. This phenomenon has become increasingly prevalent, especially among young adults and those seeking convenience.

But what drives people to seek out these unconventional relationships? The reasons range from practical considerations to emotional and psychological needs.

Practical convenience

For many, partner rentals offer a practical solution to everyday challenges. Financial stability is a significant draw, as shared expenses and split bills can alleviate economic burdens. Household assistance is another benefit, with partners sharing domestic responsibilities and childcare. Social status plays a role, too, as being in a relationship can boost one’s reputation and social validation. The stories of marriage being a determining factor for receiving career advancement is one we are all familiar with, making partner renting quicker and more effective.

Emotional fulfillment

Emotional reasons also play a significant role in partner rentals. Some individuals seek to alleviate feelings of loneliness and isolation, while others fear rejection or have low self-esteem. Past relationship trauma can lead people to avoid emotional intimacy, seeking instead a convenient and risk-free arrangement. Emotional security is another motivator, as partner rentals provide a sense of stability and predictability.

Couple holding up the love sign, via Freepik

Circumstantial advantages

Life circumstances can also prompt individuals to consider partner rentals. Career advancement, visa or immigration benefits, and family pressure are common factors. Accessing health benefits, securing housing, or navigating life transitions (e.g., moving, job change) can also make partner rentals appealing.

Exploring alternatives

Curiosity and a desire for personal growth drive some individuals to explore partner rentals. Having tried finding a partner the traditional way and having no success, partner renting provides a different approach to building connections.

Is partner renting a feasible approach to finding the perfect relationship?

On the surface, partner renting offers enticing benefits. It provides a trial period, allowing individuals to assess compatibility before committing. Practical advantages like shared expenses, household responsibilities, and emotional support can be attractive. 

This modern twist on relationships has also gained traction worldwide. While laws vary, countries like Sweden, Denmark, and the Netherlands recognise cohabitation agreements or registered partnerships. Japan, Indonesia, and South Korea have “rent-a-partner” services, catering to singles seeking companionship. The US, Canada, and UK, acknowledge domestic partnerships or civil unions, while Australia and New Zealand recognise de facto relationships. 

Renting partners could cause emotional distress among couples, via Shutterstock


However, partner renting also poses significant emotional risks. By prioritising convenience over emotional connection, individuals may miss out on deeper intimacy. Unrealistic expectations and communication challenges can further complicate the arrangement. Developing feelings for someone who doesn’t reciprocate can lead to heartache, and the limited commitment inherent in partner renting can hinder meaningful connection.

As relationships continue to evolve, understanding the diverse reasons behind partner rentals is crucial to the process. Partner rentals are complex, multifaceted arrangements driven by various factors. While they may not be for everyone, recognising the motivations behind these relationships can foster empathy and understanding. As we navigate the changing landscape of love, intimacy, and connection, exploring the intricacies of partner rentals can help us better comprehend the human experience.

 

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