CHANEL’s new fragrance pushes the boundaries of masculinity with majestic sandalwood and mysterious cistus labdanum.
CHANEL announces the launch of BLEU DE CHANEL L’EXCLUSIF, a revolutionary new fragrance that represents the ultimate expression of the iconic BLEU DE CHANEL line. This sophisticated creation by Olivier Polge, CHANEL Perfumer-Creator, challenges the conventions of modern perfumery with its remarkably potent amber-woody trail, establishing a new paradigm for masculine fragrance that pushes beyond conventional boundaries.
A concentration of desires through exceptional craftsmanship
BLEU DE CHANEL L’EXCLUSIF is described as “a concentration of all desires, visions, and new beginnings.” This elusive and exceptional fragrance transcends traditional boundaries, offering an intense blue that knows no limits. The fragrance embodies both impulse and achievement, representing the threshold between the familiar and the ultimate unknown.
Majestic sandalwood fuels the fragrance’s intensity, while leathery and resinous notes of cistus labdanum reveal its mysterious and enchanting character. The precious sandalwood extract comes from CHANEL’s integrated supply chain on the island of Maré in New Caledonia, ensuring ethical and sustainable sourcing that respects the environment and local populations.
“It’s a dense, sophisticated, and complex composition, like an extract. A concentrate of exceptional raw materials. The most magnetic and mysterious facet of BLEU DE CHANEL,” explains Olivier Polge, CHANEL Perfumer-Creator.
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The fragrance is housed in a striking bottle whose chiaroscuro intensity illustrates the contours of something elusive. The radical, taut lines capture infinity in a perfect square, with shifting shades that evoke endless visions. The bottle’s unique blue is “too blue to be black, but too black to be blue,” asserting its intensity while paving the road to the depths of the present moment.
The BLEU DE CHANEL L’EXCLUSIF launch campaign features Timothée Chalamet, embodying the spirit of the audacious man who stares ahead with an infinite appetite for intensity. Chalamet represents the human embodiment of a tipping point — an undeniable impulse, charting a path toward new horizons and unprecedented sensations.
Experience the complete BLEU DE CHANEL collection
Each CHANEL fragrance represents exceptional perfumery expertise, from growing proprietary perfume plants to the ultimate refinement of the bottle. This rare art of making, passed down through generations, creates unique fragrances that carry pure emotion — a total creation born from the earth and sublimated by excellence. BLEU DE CHANEL L’EXCLUSIF joins the BLEU DE CHANEL fragrance family, which includes:
L’EXCLUSIF
The distinctive signature of sandalwood creates a woody, aromatic amber composition, its enigmatic essence enhanced by the supple, resinous qualities of cistus labdanum. Bold, refined, and commanding — a scent that draws you in with magnetic allure.
Available in 60ml and 100ml
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PARFUM
An exploration of cedarwood’s deepest reserves alongside the treasured sandalwood of New Caledonia. The resulting woody, aromatic blend creates an intensely magnetic presence — blue in its purest, most enigmatic form.
Available in 50ml, 100ml, and 150ml
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EAU DE PARFUM
This woody, aromatic blend weaves together the graceful allure of musky timber with the intoxicating richness of ambered cedar. A mesmerising, opulent wake that entices and embraces.
Available in 50ml, 100ml, and 150ml
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EAU DE TOILETTE
A woody, aromatic blend where invigorating citrus cuts through the intensity of aromatic essences and cedar depths. An animated, luminous sillage that dances with life.
Available in 50ml, 100ml, and 150ml
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