Burna Boy is back at it again, but this time he’s trading in the microphone for some serious style points! The multi-award-winning Afrobeats singer, born Damini Ebunoluwa Ogulu, is the newest star of Hugo Boss’s #BeYourOwnBOSS autumn/winter campaign, and he’s showing the world how to command a room — without even saying a word.
Dressed to the nines in a razor-sharp suit that screams sophistication, Burna Boy pairs his ensemble with shades that could make the sun jealous. With his hair slicked back just so, he’s bringing that Lagos swagger to the global stage in a way only he can. And he’s not doing it alone. The campaign also features a powerhouse line-up of stars, including the legendary David Beckham, supermodel Naomi Campbell, K-drama heartthrob Lee Jong-Suk, tennis champ Matteo Berrettini, and the iconic Gisele Bündchen.
But let’s be real: it’s Burna who’s got everyone talking. From his undeniable charisma to his effortlessly cool style, the “City Boy” crooner is proving he’s just as much a force in fashion as he is in music. In a campaign video that’s already gone viral, he struts alongside Beckham and Campbell like he’s been doing it his whole life.
The BOSS collection this season is all about reimagining the classics with a twist — think power suits with a sharper edge, a nod to the “CorpCore” aesthetic that’s giving major American Psycho meets Succession vibes. But with Burna Boy in the mix, there’s a whole new level of flair.
Burna’s message is clear: whether on stage or on a billboard, he’s here to show you how to truly be your own boss.
