Qbeescloset transitions from a virtual concierge service to a physical retail destination.
With over 25 years of experience in sourcing and curating luxury fashion pieces, Qbeescloset, founded by Mrs Bola Coker, has opened its Lagos flagship store. Known for its long-standing role as a virtual luxury concierge, the brand now expands into a physical retail space. It offers clients direct access to its curated collections and authentication services.
Qbeescloset Lagos: Where luxury meets expert curation and authentication
The Lagos store features a selection of brand-new and pre-loved luxury items, all handpicked and authenticated by the Qbeescloset team. The store also provides authentication services for luxury goods. This reinforces the brand’s focus on credibility, quality, and informed purchasing within the luxury market.
The store launch began with a private brunch attended by a small group of fashion and lifestyle tastemakers. These guests included Mariam Timmer, Efe Tommy, Ify Okoye, Anita Adetoye, Noble Igwe, and Diana Eneje. The gathering offered guests an opportunity to engage with the brand in an intimate setting and preview key pieces from the collection.
Following the brunch, Mrs Bola Coker led an interactive session focused on luxury authentication and sourcing. Guests were guided through practical considerations for identifying authentic luxury items, understanding craftsmanship, and assessing long-term value. These areas that have become increasingly relevant within the growing pre-loved luxury market.
From exclusive launch to a luxury shopping experience
Later in the day, the store opened to the public, allowing visitors to explore the space and shop the curated collections with support from the Qbeescloset team. To mark the opening, the brand announced a limited-time in-store incentive, offering clients who spend $1,000 or more between December 15 and 30 entry into a raffle to win a brand-new Birkin 35”.
The launch was hosted by media personality and style figure Idia Aisien, a longtime client of the brand. Her involvement reflected the close relationships Qbeescloset has built with its clientele over the years.
The opening of the Lagos flagship store represents a new phase for Qbeescloset, transitioning from a digital-first luxury service to a physical retail destination. With its emphasis on authentication, curation, and personalised service, the store adds to Lagos’ evolving luxury fashion landscape.
