Beauty trends from NYFW: The looks everyone’s talking about

Since New York Fashion Week (NYFW)’s return, the beauty trends have been juicier than ever! September 2024 has brought us everything from soft, barely-there makeup that whispers “effortless chic”, to bold braids that scream “look at me now”.

Ready to see the hottest looks that are about to take over your Instagram feed?

Let’s break down the must-try trends spotted this season.

Bold braids: Culture meets creativity

Braids for NYFWNew York fashion week via Instagram

Braids also made a show, bringing a beautiful mix of culture and creativity to the forefront. From thick, chunky Koroba braids to intricate patterns that seemed to defy gravity, braids were everywhere—and we couldn’t get enough. This season, it’s all about celebrating texture, culture, and artistry with braids that are as bold as they are beautiful.

Nude makeup: Minimalism at its finest

Singer Coco Jones’ nude makeup for NYFW via Instagram & Influencer Rifa C’s nude makeup look for NYFW via Instagram

The nude makeup look made a strong statement this season, proving that sometimes less really is more. Think sheer foundation that lets your skin breathe, a hint of blush to give that healthy glow, and barely-there eyeshadow that adds just a touch of definition. It’s that perfect blend of “I didn’t try too hard, but I still look fabulous”—ideal for those mornings when you’ve only got five minutes to get out the door.

Blush: The fresh flush that flatters

Ayra Starr for the NYFW Off-White show via Instagram & Influencer Monet McMichael for NYFW via Instagram

Blush is back, and it’s bringing a fresh burst of colour to the cheeks! This season, we saw everything from soft, rosy tints to bold, peachy pops that create a youthful, healthy glow. Applied high on the cheekbones or swept across the nose for that sun-kissed look, blush is the perfect way to add a touch of warmth and radiance to any makeup routine.






Soft wave hair: Romantic and effortless

Actress Storm Reid’s soft waves via Instagram & Model Ashley Graham’s soft waves via Fashion Week

Soft waves were seen cascading down the runways, bringing a touch of romance to the season’s styles. It’s that beachy, just-rolled-out-of-bed look—but with a polished twist. Perfectly imperfect waves are the name of the game, creating an effortless yet glamorous vibe that works for any occasion, whether it’s a daytime brunch or a night out on the town.

Glossy lips: Shine like you mean it

Supermodel Naomi Campbell’s makeup look for NYFW via Instagram & Rapper Ice Spice’s nude makeup and matching glossy lips via Instagram

Lip gloss is back, and it’s shinier than ever! Celebrities and influencers strutted down the city and front row at fashion shows with lips so glossy they could’ve doubled as mirrors. From clear glosses that add a simple sheen, to bold, tinted glosses that give a pop of colour, this trend is all about letting your lips catch the light. Perfect for channelling that inner Y2K diva with a modern twist.

The soft no-makeup look: Naturally flawless

Actress Taylour Paige Angulo’s no-makeup look for Khaite via Instagram

This trend is all about looking like you just woke up flawless. Think luminous skin, lightly groomed brows, and the gentlest sweep of mascara—basically, all the effort with none of the evidence. It’s the ultimate in understated elegance.

Updos: Turning heads, literally

R&B star Mary J Blige’s updo for NYFW via Instagram
Love Island USA winner Serena Page via Instagram
Olympic gold gymnast Jordan Chiles’ updo for NYFW via Instagram

Updos were on another level this season—quite literally. We saw everything from towering beehives to intricately braided buns. These aren’t your typical “messy buns” for a lazy day; these updos are about commanding attention, whether through gravity-defying heights or details so intricate they could be mistaken for art. Perfect for when you want your hair to do all the talking.

Boldly lined lips: Defining moments

Influencer Nneka Ibeabuchi’s dark-lined lips for NYFW via Instagram

This season, lip liners came out to play, and they came out bold. With dark liners paired with lighter lipsticks that redefine what a perfect pout looks like, this trend is for those who love a bit of drama. It’s all about creating definition and drawing attention—quite literally—to your lips.






 

NYFW just showed that whether you’re a lover of minimalism or live for a bit of glamour, there’s a trend for everyone to play with. So, which of these beauty moments will you be trying first?

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