Looking to switch up your style this year? Here’s your ultimate guide to creating a vision board for a new visual identity

Your personal cheat sheet for turning your Pinterest dreams into real-life looks.

Look back two years and compare that version of yourself to who you are now. You’ll notice that you have evolved, physically, emotionally and stylistically. The little girl in striped shorts and pink, sparkly tops has been let go. You said goodbye to the teenager living in skinny jeans, crop tops, and chokers. You’re no longer even the young adult who abandoned all of that in favour of what felt like a more “grown” way of dressing.

As people grow, they evolve, shaped by experiences and circumstances, and their fashion does so naturally too. 

This is why so many people feel the urge to change their style. Often, it’s tied to entering a new phase of life: A new job or age, the end of a relationship, or a personal reason — and perhaps, it’s simply a desire to be more intentional, mature, or aligned with who you truly are.

Changing your style is an act of self-awareness rather than trying to become someone else. It’s recognising that who you were no longer fully represents who you are becoming, and allowing your outward expression to catch up with your inner growth.

That’s why, at the start of a new year, so many people begin to think intentionally about how they want to appear. 

Vision boards have been everywhere lately — not just for goals and aspirations, but also for personal style. Think of it as bringing your Pinterest boards to life: A visual guide for your evolving sense of style and how you want to express yourself.

So if you’re feeling stuck on how to define or reimagine your personal style this year, this guide is here to help. It’s about stepping into your new fashion era, embracing it fully, and owning it with confidence.

Read also: My December Reset: Reflections on change, letting go, and overcoming the fear of failure

 

What is a visual identity?

Colourful vision board
Colourful mood board via Pinterest (original creator unknown). If this is your work, please contact us for proper credit.

Your visual identity is a collection of visible elements that represent who you are, much like a brand. In many ways, you are your own brand. It’s a blend of how you dress and the colours you gravitate towards. Also, it’s about the silhouettes and textures you choose, and even the energy you carry. It’s the impression you create the moment you walk into a room — your appearance, movement, and perception. A strong visual identity is intentional, cohesive, and distinctly yours.

 

Understanding your personal style

Boho aesthetic vision board
Boho mood board via Pinterest (original creator unknown). If this is your work, please contact us for proper credit.

To develop a personal style intentionally, ask yourself how you want to feel in your clothes. Decide which words you want people to associate with you — soft, powerful, mysterious, romantic, grounded, playful. Choose a vibe that fits you, whether it’s cottagecore, boho, minimal, dark feminine, or something entirely your own.

Your appearance may be what people notice first, but opinions shouldn’t shape them. True style comes from comfort and confidence, and when it reflects who you are inside, it’s genuinely authentic. 

 

What exactly is a vision board?

Aesthetic fashion vision board
Aesthetic fashion mood board via Pinterest (original creator unknown). If this is your work, please contact us for proper credit.

A vision board goes far beyond ‌a collage of pretty pictures. It is a visual map of your style goals and inspiration. 

How to make one:

Clip images from magazines, print from Pinterest, or take photos of looks, colours, and silhouettes that you feel are exactly what you need.

Use a physical board, a notebook, or a digital platform like Canva or Pinterest.

Group images by the feeling or vibe you want your style to have — soft, bold, mysterious, playful, or minimal.

Highlight recurring colours, patterns, or shapes. These can go on to become your signature style later on.

Once it’s done, your board becomes a reference point to help you make wardrobe edits, shop intentionally, and experiment with new looks as much as you want.

 

Vision boarding the right way and finally finding your style

 Fairy core fashion vision board
Fairy core fashion mood board (original creator unknown). If this is your work, please contact us for proper credit.

To create a style transformation that sticks, start with a mood board. Build a vision board led by mood, not items. Capture the feeling and emotion behind the look before you ever pick an outfit. In this moment, act as your own personal stylist and be intentional about every single detail.

Here’s how to do it right:

Start with emotions, not outfits 

Sometimes people make the mistake of going on a shopping spree and end up with pieces they never actually wear. Before you hit the stores, take a moment to check in with yourself; figure out the personal style you really want to embrace. Let that inspiration guide your choices, and shop with intention, not impulse. 

 

Choose 3–5 defining words for your new style 

These are the words that capture your essence and guide every style decision you make. There’s a whole world of possibilities, so the key is to pick a few words that truly reflect your new style and let them anchor your choices.

 

Pull inspiration from everywhere

While you don’t want to end up looking like someone else, remember — there’s truly nothing new under the sun. Look around for inspiration: fashion role models, celebrities, style icons, or even films, art, interiors, architecture, and women you admire. Anything that resonates with your aesthetic can help shape your own unique style.

 

Identify patterns

Pay attention to recurring colours, shapes, textures, and the overall energy of the pieces you’re drawn to. You can even use tools like Pantone to check colour matches. Doing this helps you identify your signature style before you buy a single thing.

Translate it into real life

Think of your vision board as a real-life roadmap for your style.  Use it to rethink your wardrobe, make smarter shopping choices, and play around with new shapes, textures, and silhouettes.

 

Making it actionable

Casual fashion vision board.
Casual fashion mood board via Pinterest (original creator unknown). If this is your work, please contact us for proper credit.

A vision board only works if it moves off the wall. Here’s how to bring it to life:

Remove pieces that no longer align with your aesthetic — it’s easier to shop with clarity when your closet is intentional.

Identify staple pieces that reflect your style and mix them in different ways.

Don’t rush the transformation; experimentation is part of the process.

Trends and spontaneous purchases are ways you can keep your style ever evolving and growing.

 

Step into your personal look

Pretty black lady
Pretty lady via Pinterest (original creator unknown). If this is your work, please contact us for proper credit.

A well-curated board helps you translate your inner identity into a wardrobe that truly feels like you. There’s no better way to boost confidence than through how you present yourself — so spice up your style, experiment with new shapes and colours, and step into every room as the most confident version of yourself.

Read more: The 2026 beauty go-to list: Makeup, skincare, and fragrances we’ll definitely be using this year

Author

  • lazyload

    Part writer, part culture enthusiast, and full-time observer of all things beautiful, Ashim is the Fashion & Beauty Writer at Marie Claire Nigeria. With a gift for narrative and nuance, she explores how fashion, beauty, and identity collide to shape modern womanhood. She brings her trusty pen, a curious mind, and a soft spot for all things creative. When she’s not writing, she’s deep in a K-drama, curating playlists, or finding metaphors in lipstick shades and late-night thoughts; classic INFP behaviour.

    View all posts Fashion & Beauty Writer
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