Known for expressive pieces and accessible design, Everytindenim is expanding into the UK with a collection that feels just like its home base. It is bold, wearable, and proudly Nigerian.
Everytindenim, the Nigerian fashion brand renowned for its timeless fashion and accessibility, is launching in the UK with a new collection that moves, speaks, and feels like home.
Co-founded by Aforlyn Unwuchola and Mabe Ahiaba-Ajibade, Everytindenim has always stood for more than style. Rooted in Nigerian identity, shaped by real life and real people, the brand built its reputation on wearable pieces that speak loudly and intentionally. This UK launch isn’t a pivot. It’s a louder echo of what’s always been there: fashion as resistance, pride, and presence.
“We’ve never been about trends or luxury tags. Everytindenim has always been about pieces that move with you, speak for you, and honour where you come from,” says Aforlyn, who is also the creative director of the brand.
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A collection that moves with you
For its debut collection in the UK, the brand doubles down on its signature codes — fluid cuts, bold palettes, and thoughtful detailing. From breathable mesh dresses to maxi silhouettes, the collection is for the girl with bold dreams and a modest budget. The brand’s versatility is intentional: fashion that keeps up, not slows you down.
Some standout pieces include:
The Adire set
The gorgeous adire set is a vibrant take on traditional Nigerian fabric. It is made for women with an unapologetic look to fashion. Featuring wide-legged pants and crop blouse, the adire set is versatile and suited for all body types.
The Contrast stitch maxi dress
Long, flowy, and full of grace, this dress is tailored for ease, but never at the expense of elegance. With a drop-waist feature, the contrast stitch maxi dress gives an exaggerated hips illusion. The contrast with the print bodice embodies wearable art.
The Mesh dresses
With a nod to its Lagos roots, the mesh dresses strike a balance between purposeful structure and sensuality, making them perfect for sunlit strolls and city nights.
This UK debut is a reintroduction to the brand. A continuation of everything it has been building since day one: community-driven design, honest fashion, and a seat at the table for everyone.
It remains committed to creating fashion that doesn’t ask you to choose between dignity and design. The brand offers an authenticity that feels wearable.
“We’re not here to mirror the market or chase speed,” says Aforlyn. “We’re here to offer something else, something personal, powerful, and possible.”
Affordable. Expressive. Rooted. That’s Everytindenim.
Discover more at www.everytindenim.com
