In an unforgettable event on Thursday, 12th September 2024, Rabanne celebrated the successful launch of its new fragrance, “Million Gold for Her” at Rococo in Victoria Island, Lagos, Nigeria. The star-studded evening brought together a dazzling array of celebrities, influencers, and industry leaders, all of who gathered to honour the essence of bold femininity embodied in the new scent.
Hosted by the charismatic Kaylah Oniwo, the night was a celebration of the new fragrance’s luxury, style and allure. The event featured a glamorous black carpet, where stars and notable features such as Rita Dominic, Honorable Commissioner for Tourism, Arts and Culture- Mrs Toke Benson-Awoyinka, Osas Ighodaro, Neo Akpofure, Style Connaisseur, members of The Geng, including Enioluwa Adeoluwa, John Merry, and more, dazzled in stunning outfits that complemented the opulent theme of the evening.
The evening’s lineup launched with Edythe Mahachi the Business Unit Manager Ella Afrique welcoming guests and unveiling the scents: Million Gold for Her and Him. Guests were treated to an immersive experience that showcased the luxurious essence of Million Gold for Her, with fragrance stations, and interactive displays that delighted attendees.
In a unique twist, guests were invited to recreate Gigi Hadid’s iconic catwalk on the runway. With a backdrop of flashing lights from cameras and cheers from the crowd, attendees took turns strutting their stuff, embodying the confidence and elegance the brand represents whilst channeling their inner supermodel.
A major highlight of the launch was the mesmerizing Vogue dance performance that captivated the audience, showcasing the fusion of fashion and art that perfectly embodied the essence of Rabanne’s Million Gold for Her. The dancers were adorned in exquisite costumes and left guests in awe with their stunning routines. Guests were also encouraged to participate in the dance performances.
The Million Gold for Her is all about celebrating the unparalleled boldness and hyper-sophistication of women. The fragrance is a fine blend of white flowers, sparkling rose, and addictive mineral musk designed to empower women to embrace their golden moments. The opulent bottle design reflects the fragrance’s luxurious nature, featuring a striking gold finish that catches the light with every movement.
The evening concluded with the after-party where guests enjoyed signature cocktails and a night of good music and dance. The Million Gold for Her and Him by Rabanne is now available for purchase at the Essenza Store.
