The Spring/Summer 2025 fashion weeks are in full swing, and they’re already shaping to be unforgettable. While the clothes had us breathless, the beauty looks brought their level of drama. These iconic fashion weeks across Milan, New York, London gave us more than just style inspiration—a new level of beauty experimentation. We saw cartoonish brows and wet, slept-in hair. Paris isn’t on the list just yet, as the iconic fashion week is ongoing.
Here’s a rundown of the most jaw-dropping trends that turned heads and sparked conversation across all four fashion capitals.
New York fashion week
Whimsical and geometric braids at Ulla Johnson
Braids were taken to a new level at New York Fashion Week. Hairstylist Joey George drew inspiration from American artist Lee Krasner’s vibrant paintings, echoed in the collection. The result? Playful woven fishtail updos and eye-catching geometric cornrow braids styled with Oribe Rough Luxury Soft Molding Paste. These fun and bold hairstyles stood out, captivating everyone backstage and on the runway.
Wet hair at Naeem Khan, Jason Wu, and Area
Remember when wet hair was all the rage a few years ago? Well, it’s back, baby! Naeem Khan, Jason Wu, and Area all embraced the “just got out of the shower” look at New York Fashion Week, but with a fashion-forward twist. Area’s show, in particular, featured a “slept-in slick back” that celebrated the power of identity and self-expression; it’s, it’s the kind of hair that says, “I woke up like this,” but in the coolest way possible.
Milan fashion week
Cartoon brows at Marni
Marni wasn’t just playing with lines—they were rewriting the eyebrow rulebook at Milan Fashion Week. Forget natural arches or soft fades. Marni’s drawn-on eyebrows gave off a bold, cartoonish vibe, making the models look like they stepped out of a high-fashion comic strip. It was all about fun and exaggeration, turning something as mundane as brows into a runway showpiece. Who knew your brows could make this much noise?
Coloured contacts at Diesel (Milan)
Bold coloured contacts made a bold return, but Diesel wasn’t going for subtlety at Milan Fashion Week. Bright-coloured lenses on the models’ eyes practically screamed for attention. It was unexpected, futuristic, and a little eerie—yet captivating. With those piercing hues, Diesel proved that beauty is as much about the element of surprise as it is about style.
Smokey eyeshadow at Dsquared2 (Milan)
While some designers went soft and dreamy with pastels, Dsquared2 went full-on rebellious rock star at Milan Fashion Week. The smokey eyeshadow looks weren’t just dark—they were blown out to give a smouldering, glamorous edge. The vibe? The king of night where smudged makeup only makes you look even more effortlessly cool. It’s the ultimate bad-girl aesthetic, and we are here for it.
London fashion week
Gems and glitter at Chopova Lowena
If you’re looking for party season inspiration, look no further than London Fashion Week. Chopova Lowena gave us shimmering eyes that could rival a disco ball. Lauren Reynolds, the genius behind the look, took bejewelled eyeliner to new heights by adding gems around the entire eye. Starry-eyed doesn’t even begin to describe it. This is not your everyday makeup—it’s a statement, a declaration of “I’m here to sparkle!”
Pinched lashes at Harris Reed
Lashes got a quirky upgrade at Harris Reed’s show during London Fashion Week with a technique that had everyone talking: pinched lashes. Tweezers and even wooden sporks were used to pinch the lashes, creating a doll-like, whimsical look. The result was something straight out of a fairy tale but with a twist of high fashion. It’s not about volume or drama here—it’s about a touch of magic.
Shimmering nails at Simone Rocha
Nails were taken to the extreme at Simone Rocha’s London Fashion Week show, with beaded tassels dangling off the models’ fingertips. That’s right—jewels weren’t just for the face this season; they also made their way to the nails. These aren’t your everyday nails. No, these nails demand attention and an invitation to the fanciest parties.
Spring 2025 beauty trends were all about having fun and breaking the rules. Whether you’re into glitter, bold brows, or wet hair, this season proved that beauty is meant to be daring and playful. So, why not take a page from the runway and mix things up? Go bold, get creative, and remember—rules are made to be broken!
