Adebayo Oke-Lawal, CEO and Creative Director of Orange Culture, launched the brand in 2010/2011 to challenge societal norms and redefine masculinity through fluid, androgynous designs. Combining traditional Nigerian fabrics with contemporary styles, Orange Culture emphasises sustainability and ethical production. 

Adebayo’s work in fashion has garnered international acclaim, featured in Vogue, CNN, and The New York Times, with collaborations like his limited-edition collection for Davido at Selfridges.

He’s been a finalist for prestigious awards like the LVMH Prize and the Woolmark Prize, showcased at London and New York Fashion Weeks, and featured in museums like the Victoria & Albert Museum.
He’s also a mentor and advocate for youth empowerment.