Dear Readers,
I am thrilled to step into the role of guest editor for this special fashion issue of Marie Claire Nigeria, themed “Threads of Change: Fashion’s Evolution and Impact.”
As the CEO and Creative Director of Orange Culture Nigeria, I have had the privilege of witnessing firsthand the dynamic growth and boundless potential of Nigerian and African fashion. Our industry, once overlooked on the global stage, is now making waves—breaking barriers, shifting narratives, and redefining the meaning of style, creativity, and identity.
Fashion is far more than just garments stitched together; it’s an expression of culture, history, and revolution. In Africa, and particularly in Nigeria, we have seen fashion evolve from traditional roots to become a global force. From our vibrant, rich textiles like aso oke and adire, to our contemporary designs that blend heritage with innovation, Nigerian fashion reflects our resilience, diversity, and creativity.
This issue explores fashion’s profound impact, not only as a tool for personal expression but also as a driver of social change. Nigerian designers are using their platforms to address critical issues, such as sustainability, inclusivity, and identity. In this new era, fashion is speaking louder than ever—challenging stereotypes, empowering communities, and showcasing the power of African storytelling through fabric and design.
At Orange Culture, we have always embraced the idea that fashion should tell stories—stories of change, self-discovery, and progress. With each collection, we strive to celebrate individuality and to bridge the gap between traditional and modern, local and global. I am proud to be part of a movement that is positioning Nigerian fashion on the world map and influencing how the world perceives African creativity.
In this issue, you will discover designers, artisans, and creatives who are weaving new narratives through their work. You will see how fashion is not only evolving in terms of trends but also in its responsibility towards the environment and the people who create it. From the rising stars of Nigerian fashion to the global impact of African fabrics and aesthetics, this issue is a testament to how far we’ve come—and how much further we can go.
I hope this edition inspires you, not just to appreciate the beauty of fashion, but to see it as a tool for transformation and empowerment. Fashion is not static; it is alive, it breathes, and it evolves. Together, we are the threads weaving the fabric of tomorrow.
Welcome to Marie Claire Nigeria’s September-October 2024 fashion issue.
Adebayo Oke-Lawal,
CEO & Creative Director,
Orange Culture Nigeria