Last weekend, pictures and videos of celebrities receiving PR packages from Funke Akindele in preparation for the movie premiere of her new film “Everybody Loves Jenifa” flooded the internet.
The renowned actress, movie producer, and director, who was recently appointed as Nigeria’s Goodwill Ambassador to UNAIDS is known for her innovative approach to movie promotions. Over the years, Funke Akindele has consistently pushed the boundaries of creativity with her daring PR stunts, leaving Nigerians in awe.
Here are 4 times the box office queen stunned Nigerians with amazing
“She Must Be Obeyed” sparked curiosity
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Funke Akindele’s 2022 series “She Must Be Obeyed” was promoted with a series of behind-the-scenes footage, especially Funke’s drastic and impressive costume transition that got everyone talking.
The five-episode musical comedy-drama was also on the largest billboards on the major streets in Lagos, with ad pop-ups on several social media platforms.
Battle on Buka Street’s intense rivalry
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To promote her 2022 movie “Battle on Buka Street,” Funke Akindele incorporated the tense rivalry between the two lead characters of the film (Funke Akindele and Mercy Johnson-Okojie) into social promotions.
This approach saw fans banter and pick sides while rooting for their favorite in the weeks leading up to the premiere, effectively generating buzz for the film.
The battle for Everybody Loves Jenifa
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Aside from sharing behind-the-scenes glimpses on social media, for her latest movie “Everybody loves Jenifa,” Akindele brought together casts from her films “Omo Ghetto: The Saga,” “A Tribe Called Judah” and “Everybody Loves Jenifa” to battle for what film will go to the cinema.
The engaging contest saw the cast of Everybody Loves Jenifa win the tug of war, followed by the announcement of the release of the movie. This was unlike anything done before and brought a fresh and creative approach to film promotions.
Everybody loves Jenifa releases official song and music video
As though the tug of war wasn’t entertaining enough, Funke Akindele released a Christmas song for the movie. The video to the well-composed song was directed by the phenomenal Director Pink with an impressive attention to detail.
Garnering close to a million views on YouTube in just five days, this PR stunt is clearly one the fans love!
Funke Akindele’s innovative approach to movie promotions has raised the bar for the Nigerian entertainment industry. Her exciting PR stunts have not only generated buzz and excitement around her movies but have also inspired a new generation of entertainers to think outside the box.
