Good.Online is finally here — an online marketplace to make shopping easier and less chaotic.
Good.Online, a curated digital marketplace for verified Nigerian creators, officially launched on December 16, 2025.
The platform, which emerged from the Good Village community at Good Beach, addresses a persistent challenge in Nigeria’s creative economy: exceptional products remain scattered across Instagram pages and WhatsApp chats, making discovery difficult for consumers and limiting growth for creators.
From a physical space to a digital platform — where it all began
Good Village began as an experiment in Oniru, Lagos — a physical market housing 21 Nigerian creators. Over 15 months, the space generated ₦2.7 billion in revenue for those creators, hosted 49 community events, and welcomed over 220,000 visits.
When Good Beach was demolished for the Lagos-Calabar Expressway project, the community was disrupted. Rather than end, the mission evolved.
“Nigerians are creating remarkable things. The challenge has never been quality — it’s been visibility and structure. Good.Online provides creators the infrastructure they deserve and gives consumers a trusted way to discover quality Nigerian-made products, said Yomi Adedeji, Founder of Good.Online.
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What makes Good.Online different
Unlike other marketplaces, Good.Online operates as a well-curated store:
Every seller is vetted for quality, authenticity, and commitment to craft
Items are chosen for quality, meaning, and relevance
The platform is designed to amplify creator stories, not just sell products
Good prioritises quality and excellence over catalogue size
Product categories include fashion, artisan goods, home items, wellness products, and tech accessories — all made by Nigerian creators.
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The impactful orange hijack launch strategy
The platform launched with an unconventional approach: over 200 partners posted the same orange graphic simultaneously at 7 PM on December 16, creating a coordinated visual moment across Lagos Instagram feeds.
“We wanted the launch to reflect what Good is about — community, coordination, and supporting creators collectively,” Adedeji explained. “The Orange Hijack wasn’t just marketing. It was a statement that Nigerian creativity deserves this level of attention.”
The Good brand is supporting Nigeria’s creative economy
Good.Online arrives as Nigeria’s creative and digital economy continues rapid growth. According to recent data, Nigeria’s creative industry contributes over ₦730 billion annually to GDP, with e-commerce adoption accelerating across urban centres.
However, many creators still lack access to reliable digital infrastructure, payment systems, and customer discovery tools. Good.Online aims to fill that gap.
Key platform features include:
Integrated payment systems
Quality assurance standards
Creator storytelling and profiles
Curated product discovery
Customer service infrastructure
What’s next for Good
While scaling online, Good is also preparing to launch physical spaces in Ikeja GRA and Lekki, creating hybrid models where creators can showcase work both digitally and in-person.
“Good Village proved that when Nigerian creativity has visibility, structure, and support, it thrives,” said Adedeji. “Good.Online scales that model so creators across Nigeria—not just Lagos—can access the same opportunities.”
The platform is now live at good.online, featuring products from Nigerian designers, artisans, makers, and entrepreneurs.
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