The Singleton said unplug, unwind, and we listened.
Imagine this: a sun-drenched beach, the gentle sound of waves, cocktails so good they taste like someone personally blended your joy into a glass, and — wait for it — no one is on their phone.
That was the mood at The Singleton Escapes, a curated island experience hosted by The Singleton on May 1st, 2025, at the stunning Salt Beach in Lagos. Think of it as a love letter to indulgence that asks you to pause, breathe, taste, and connect. And honestly? We’re still not over it.
At a time when everything feels fast and urgent, Singleton created an actual escape, filled with the things that make life sweeter—good whisky, gourmet food, creative play, and real conversation.
Sip, savour, repeat
The day began with a private dining experience led by the ever-impressive Chef Black, who whipped up a flavourful menu paired with Singleton 12 and 15. Each course was more than just a meal—it was a moment. The pairings were designed to highlight the whisky’s smooth, rich notes, and trust us when we say perfection was served.
And just when you thought the day couldn’t get better? Guests rolled up their sleeves for some artsy, hands-on fun. The event brought out everyone’s inner artisan, from custom hat design to coaster personalisation and cocktail-making sessions. There were also interactive whisky education stations, so even if you came as a casual sipper, you probably left as a whisky connoisseur.
Escape mode: Activated
Here’s where it gets really interesting: no one was glued to their screens. That’s right. Phones were tucked away—willingly! The Singleton encouraged a phone-free zone so people could actually talk, laugh, and be present. It was bold, and it worked.
In a world full of content, this night was about connection. Whether you were bonding over your DIY hat skills or clinking glasses during a sunset toast, the vibe was unmistakable: warm, intentional, and beautifully human.
The bigger picture
“The Singleton Escapes brings to life how the brand celebrates the joy of living and shared connections,” said Ifeoma Agu, Group Head of Culture, Influencers & Advocacy at Diageo SWC Africa. “With specially curated experiences that cut across art, food and lifestyle, we are set to reinforce that true indulgence lies in the ability to pause and fully appreciate the present. The Singleton is committed to curating these immersive moments of escape experiences, fostering emotional connections and mindful enjoyment as part of bringing the brand’s ethos to life.”
And honestly, that’s exactly what Singleton delivered. It wasn’t just an event, but an invitation to savour the moment. Whether it was the clink of ice in a glass, a deep belly laugh with a new friend, or the salty breeze in your hair, it all felt richer. More intentional.
Final sip
The Singleton Escapes reminded us that escape isn’t always a plane ticket away. Sometimes, it’s a delicious, golden-lit moment shared with good people and even better whisky.
So, the next time life feels like it’s on 100, take a note from Singleton and hit pause. Pour yourself something smooth. Turn off your phone. And just be.
The Singleton
The Singleton is a Single Malt Scotch Whisky crafted to deliver a smooth, rich, and perfectly balanced taste experience. But more than a drink, The Singleton is a quiet invitation—to slow down, be present, and savour life’s little luxuries. It’s a key that unlocks moments of realness—subtle, grounded, and intimate. The Singleton is the enabler of intentional pause.
The Diageo
Diageo is a global leader in beverage alcohol with an iconic collection of brands across spirits and beer, including Johnnie Walker, Smirnoff, Cîroc, Captain Morgan, Baileys, Don Julio and The Singleton. With products sold in over 180 countries, Diageo continues to shape the way the world drinks. Learn more at www.diageo.com.
