Laba Laba Vol. 3 is for women who take up space softly but boldly and an invitation to dress with intention, audacity, and grace.
Lagos-based fashion brand Imad Eduso introduces Laba Laba Vol. 3, a vibrant collection for the modern woman navigating style, identity, and transformation. The striking new collection is inspired by the Nigerian WHOT card game and the transformative symbolism of the butterfly — laba laba in Yoruba. Designed for the confident woman navigating the unpredictability of daily life, the collection reimagines style as an act of self-expression and power. Every look is a winning card.
Shot against the backdrop of a nostalgic Nigerian home, the campaign titled “WHOT to Wear?” captures the essence of the Imad Eduso woman: expressive, unapologetic, and impossible to ignore. The WHOT card becomes a symbol of decision-making in fashion, from playing it “too safe” to the exhilarating moment of drawing the laba laba card, the outfit that feels like freedom.
Rooted in themes of faith, clarity, and metamorphosis, Laba Laba Vol. 3 is a metaphor for evolution. These pieces are designed to sit softly on the body yet command the room, echoing the grace and quiet strength of women in motion.
Created in Lagos, made for the world – Laba Laba vol. 3
Lagos artisans produce each garment in small batches , blending intentional craftsmanship with architectural silhouettes. Signature pieces include:
Tiana mini set in storm grey
Cut from double-stretch mesh and adorned with hand-appliquéd silver butterflies, this sculpted mini channels understated elegance and quiet power. It features a round neckline, long mesh sleeves, mini length and a sculpted fit.
Tiana midi Dress in plum orchid
A sleek, body-skimming dress in purple tones with dimensional butterfly detailing. Designed for elegance with impact. It features ankle length, stretch mesh, metallic butterflies and a hidden back zip.
Labo top & pants in noir black
Sculptural and sleek, this set combines a structured mesh top with black appliqués and tailored wide-leg trousers. It features a high neckline, double-layer mesh sleeves, and sculpted silhouette.
Labo mini set in merlot
This striking ensemble in shades of crimson and wine is crafted for moments that deserve the spotlight. With statement butterflies, mini length and double-stretch mesh, this set speaks volumes.
Anjie shirt & ruby pants
Sheer champagne organza meets precise tailoring with this set. Featuring exaggerated cuffs and a collar-tie detail, paired with cocoa satin pants that flounce with every step. Its lightweight structure is reminiscent of a 70s-inspired silhouette with dramatic movement.
Labo midi dress in cocoa bronze
This molten bronze-hued dress is perfect for golden hour, featuring appliquéd butterflies for shimmer and depth. It features double-layer sleeves, metallic detailing, and is body-fitted.
Laba Laba Vol. 3 is a celebration of transformation through fabric, silhouette, and story. Designed for women who take up space softly but boldly, this collection is an invitation to dress with intention, audacity, and grace.
About Imad Eduso
Imad Eduso creates bold, artful fashion that celebrates the ever-evolving nature of womanhood. Through expert tailoring, meaningful storytelling, and unapologetic femininity, the brand empowers women to express who they are and who they are becoming.
Limited quantities available. Explore the full collection via www.imadeduso.com.
