Fenty names Memphis rap star GloRilla as its first-ever ambassador across all its brands.
For the first time ever, one face will represent the entire Fenty Empire. That honour goes to none other than Memphis rap star GloRilla. GloRilla is the first-ever face of Fenty across all brands – Fenty Beauty, Fenty Hair, Fenty Skin, and Savage x Fenty.
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” she told WWD. “Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honour.” With GloRilla at the helm, expect nothing less than an era of unapologetic self-expression, head-turning beauty, and fierce fashion.
“Glo up close” – GloRilla is the first-ever face of Fenty!
GloRilla for Fenty via Instagram
If there’s one thing Rihanna knows how to do, it’s to shake up the beauty and fashion industry with game-changing representation. With GloRilla’s unapologetic style and fearless attitude, she’s the perfect fit to take Fenty’s inclusive and boundary-pushing vision to the next level. Expect to see her rocking the latest beauty launches, flexing fresh hairstyles, and shutting down Savage campaigns. Glorilla will do these with the same confidence that made her a rap superstar.
From Memphis to Fenty royalty
GloRilla for Fenty via Instagram
GloRilla’s come-up has been nothing short of legendary. Just a few years ago, she was an independent artist grinding her way through the music scene. Suddenly, then came “F.N.F. (Let’s Go)”, a viral anthem that catapulted her into superstardom, followed by a Grammy nomination and a string of chart-topping hits. And now, GloRilla is the first-ever face of Fenty!
What to expect
Fenty has always been about celebrating real people with real swag, and GloRilla embodies that effortlessly. Obviously, with her on board, we’re about to see even more bold beauty, fearless fashion, and hair slays that break all the rules.
Now, she’s not just making waves in music – she’s stepping into the beauty and fashion world. More importantly, she is doing this with the biggest co-sign possible: Rihanna!
So get ready – Fenty x GloRilla is about to take over.