Bag charms are a must-have accessory to personalise your style.
Bag charms are having a fashion moment. What once felt like a playful trend from our school days has been reborn as a must-have fashion accessory. In 2025, bag charms are no longer just fuzzy pom-poms or cutesy keychains; they’re thoughtfully curated, highly coveted, and it-girl-approved. From designer logos to personalised initials, quirky designs to luxurious leather pieces, bag charms are redefining personal style one bag at a time.
They are the perfect finishing accessories to your bags—whether you’re a minimalist or maximalist, there’s a perfect charm for your style. Think of them as your handbag’s plus-one—unexpected, bold, and telling your style story.
Why bag charms are fashion’s latest power accessory
Fashion this season is all about celebrating individuality, and bag charms are having a full-circle fashion moment as their current favourite obsession. With maximalism back in rotation and Y2K energy nostalgia, the influence of bag charms is significant in providing effortless, stylish ways to personalise your look.
Fashion it-girls are curating mood boards with their charm collections on social media. Some go for a single bold statement, while others layer their charms intricately. Brands are also on the trend! Jacquemus is serving heels and hat-shaped charms, Louis Vuitton is updating its monogram with plush and metallic twists, and Miu Miu’s charms are couture toys. Your designer bags might turn heads, but this year, it’s the charm that sustains a conversation.
An accessory that’s reminiscent of your roots
There’s something personal about a bag charm. It’s often the smallest piece, yet it speaks the loudest. We’re seeing charms made with Ankara, made with African opal, and initials cut from recycled wood, details that elevate fashion with meaning. This isn’t just styling, it’s storytelling.
In this era of wearable personality, charms serve as a form of expression — one may reflect your mood, while another represents your origin. Some simply add drama to a minimalist silhouette. It’s fashion that makes you look twice and then ask questions.
Where to shop the most iconic bag charms right now
Ready to level up your handbag game? Bag charms are the playful accessory you need. From quirky, nostalgic pieces to sleek, designer options, there’s a charm out there with your name on it. Here’s where to find the most iconic trend-setting bag charms right now.
Coach Cherry Charm: Add a pop of playful sophistication with the Coach cherry charm. A favourite among charm collectors, this bright red leather piece brings a burst of colour to any handbag. Equal parts whimsical and chic, it’s perfect for sweetening up your everyday bag! Available on Coach’s website: Cherry Charm.
Fendi Monster Charm: Make a statement with the bold, quirky design Fendi Monster Charm. With signature furry accents and standout monster eyes, this charm adds an edgy, stylish twist to any handbag. Available on Fendi’s website: Fendi Monster Charm.
Mimco Radiate Charm: Elevate your handbag with Mimco’s radiate Charm—with an elegant blend of fun and glam. The mix of metallic tones and soft textures makes it versatile and trendy. Check it out on Mimco’s website: Mimco Sparkle Tassel Charm.
Shannon Wild Jewellery – Handcrafted African Opal Bag Charms for something truly unique, Shannon Wild Jewellery’s handcrafted bag charms feature stunning African Opal stones. These charms are a work of art, blending beauty with meaning. With intricate designs, they’re perfect for adding a touch of luxury and individuality to your bag. Available on Instagram:@
Femme Africa Market (Local Events): If you’re in Lagos, you can find some truly unique and beautiful charms at events like Femme Africa’s pop-ups. Local Nigerian designers often showcase their handmade pieces, offering anything from beaded charms to leather creations.
How to style your bag charms
Start with your everyday go-to bag and let the charms do the talking. Clip one charm on for a minimalist statement, or layer two or three to show off your personality. Attach them to the handle, zipper, or strap of your bag—however you like it.
Want to get more creative? Bag charms are lovely on phone cases and belt loops. The point is to have fun. Let it clash, let it dangle, let it be striking. There are no rules to this.
Charms may be small, but they deliver a big impact on your style, making classic bags feel fresh again. They’re nostalgic, modern, cultural, and blend personal style with high-fashion fun. While some hold sentimental value, others bring extra drama to your outfit. So, clip on your personality and let your bag do the talking.
