La Roche-Posay is bringing sun protection, dark spot solutions, and expert advice to Lagos shoppers with a week-long pop-up at Ikeja City Mall.
Trusted dermatological skincare brand La Roche-Posay is putting skin health front and centre with an immersive pop-up experience at Ikeja City Mall, Lagos. From June 23rd to 29th, the globally acclaimed brand is set to host a week-long activation tailored to help Nigerian consumers get closer to expert skin solutions.
Following a successful multi-location pop-up in 2023, which spanned Ikeja City Mall and The Palms, Victoria Island, La Roche-Posay is returning with an even more dynamic approach. This year’s focus? Sun protection and dark spot correction.
At the heart of the activation are La Roche-Posay’s Anthelios range, renowned for its high-performance SPF formulas. Additionally, the Mela B3 serum, a targeted treatment designed to visibly reduce hyperpigmentation while being gentle enough for sensitive skin.
Read also: It’s still Skin Cancer Awareness Month — here’s why sunscreen is essential for Black skin
Skincare meets access & expertise
The pop-up offers an opportunity to explore the brand’s product offerings through personalised, interactive and inclusive skincare consultations. Certified Nigerian dermatologists, Hilary Rodriguez-Taiwo and Dr. Onyilimba Adaora, will be on-site on select days to address concerns such as sun damage, uneven skin tone, and sensitivity.
Other highlights include:
Expert-led skincare consultations with certified dermatologists and skincare consultants on scheduled days. Expect expert advice on hyperpigmentation, sun protection, and sensitive skin.
Product testing across the Anthelios, Mela B3, and other La Roche-Posay franchises
Free samples and giveaways
Exclusive product discounts on Wednesday, June 25, 2025.
An interactive game experience with instant skincare prizes and branded merchandise.
Why you should attend the La Roche-Posay pop-up
For many Black people, effective skincare is often obstructed by limited access to tailored information, professional guidance, and melanin-rich products. With this pop-up, La Roche-Posay is closing that gap and creating a space where science meets self-care in a tangible, community-centred way.
“This pop-up reflects our commitment to advancing skin health awareness through education, access, and dermatologist-backed solutions,” says Nadia Amasa, a representative of L’Oréal Dermatological Beauty. “La Roche-Posay’s Anthelios and Mela B3 lines have set a new standard for clinically effective skincare in photoprotection and pigment correction, especially for skin of colour. We’re excited to connect directly with Nigerian consumers in a setting that’s both informative and engaging.”
This activation builds on La Roche-Posay’s growing presence in Nigeria. The brand partnered with Medplus pharmacies to host its first Lagos pop-up event. It featured on-site dermatologist sessions, discounts, and appearances from popular skincare influencers, including Dimma Umeh, Ezinne Alfa, and Gloria Okpara.
For shoppers at Ikeja City Mall, this event offers trusted education and direct access to professional skincare advice. It also reaffirms that healthy skin should be accessible to everyone, regardless of skin tone, concern, or budget.
Follow @larocheposay on Instagram for schedule updates and dermatologist consultation times.
