AI beauty tools are giving the beauty world a major glow-up — making routines smarter, shopping easier, and experimentation way more fun!
Artificial Intelligence (AI) is everywhere — and yes, that includes your beauty bag. From skincare apps to virtual try-ons, AI is making beauty more fun, personal, and inclusive. Whether you’re a glam queen, skincare minimalist, or someone who’s about to begin their skincare journey, these smart tools can help you glow effortlessly. Ready for the beauty-tech glow-up? Let’s dive in.
ModiFace and Sephora virtual artist
Choosing makeup products can be a hassle; you just never know which suits you best. But what if you could try makeup without leaving your couch? No more guessing if that foundation shade works for you. ModiFace by L’Oréal and Sephora’s virtual artist lets you swipe through lipsticks, eyeshadows, blush and more — all using augmented reality.
These apps scan your face in real time, showing exactly how a product will look on you. Another thing I like about this innovation is that it not only enhances your shopping experience but also reduces the need for physical testers, promoting hygiene and sustainability.

Fenty Beauty and NYX AI shade matching
has never looked this good. Struggling to find your perfect foundation shade? Fenty and NYX are changing the game, and even faster with AI. Their AI tools are designed to match every skin tone, offering diverse try-on experiences that reflect the beauty of Black women. Beauty isn’t one-size-fits-all, and finally, the tech reflects that too.
Read also: As AI evolves rapidly, the risks for women grow with it
Arbelle virtual makeup
Ever tried a virtual makeup filter that felt…off? Arbelle fixes that. With 150+ facial points, its tracking is incredibly accurate. As you smile or turn your head, the makeup moves with you like a real-life mirror. Whether it’s winged liner or bold lips, it looks natural and crisp, even on your phone. A hack for content creators who want to record content without applying a full-face glam.
FACE by Galderma
Curious about injectables? FACE shows you the results before the procedure. If you’re considering getting cosmetic treatments, like fillers or Botox use FACE by Galderma, to get a 3D preview of potential results. It lets you explore options before making a decision — no pressure, just possibilities.
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HiMirror and Olay skin advisor
Your bathroom mirror just got smarter. Picking skincare can be overwhelming, right? HiMirror and Olay’s skin advisor scan a selfie and give you tailored suggestions. They analyse your skin’s texture, tone, and hydration to suggest products that actually match your needs. It’s like having a beauty expert in your pocket — no confusion, just clarity.
Pro tip: Upload a selfie with the most natural light for accurate results.
Cetaphil AI skin analysis
Sensitive skin? This one’s for you. Cetaphil’s tool uses a database of over 70,000 skin images to assess your selfie. It then offers gentle, personalised product recommendations. It’s a total time-saver, especially for those dealing with sensitive skin or unsure where to start.
These AI beauty tools aren’t about perfection. They’re about personalisation, creativity, and confidence. From shade-matching to skincare, these tools give you the freedom to embrace your beauty on your own terms. It’s smarter, more inclusive, and authentic.